Alcohol is a popular product with a large consumer base, making it a profitable market for affiliates to venture into. With the growing trend of online shopping and the convenience of having alcoholic beverages delivered to their doorstep, the demand for alcohol-related products and services has seen a significant increase.
As a result, numerous alcohol-focused affiliate programs have emerged, providing affiliates with the opportunity to earn a commission by promoting their products. With a vast array of alcohol-related products available, from wine and beer to spirits and mixers, the potential to earn big commissions is significant.
In this article, we will be taking a closer look at the best alcohol affiliate programs of 2023, highlighting their key features and the benefits they offer affiliates.
Alcohol Affiliate Programs
Drizly
As North America’s leading online alcohol marketplace, Drizly offers a vast selection of beer, wine, and liquor to customers in over 100 markets across the US and Canada. With its user-friendly platform, rich content, and fast delivery times, the company provides a seamless shopping experience that appeals to a wide range of alcohol lovers.
However, the Drizly alcohol affiliate program offers a lower-than-average commission rate of 3%. While the average order value is impressive at over $75, affiliates are only eligible for commissions on sales to new customers, limiting the potential for long-term earnings.
Despite these limitations, the program still offers plenty of benefits. Drizly provides its affiliates with a wealth of marketing materials, including monthly promotions and updated creative, to help drive conversions. Whether you’re a seasoned affiliate marketer or just starting out, the Drizly alcohol affiliate program can be a valuable source of revenue.
Commission rate: 3%
Cookie duration: 30 days
Saucey
Saucey is an on-demand alcohol delivery service that boasts a professional and trustworthy appearance. Currently, it operates in 13 cities in the United States including Los Angeles, San Francisco, and Washington D.C. Customers can order their preferred alcoholic beverages and have them delivered within half an hour.
Saucey does not require a minimum order, but it does apply a cart fee for each transaction which varies by delivery zone. The Saucey affiliate program offers a 4% commission on all sales, with an average order value of $56. Although the commission rate may seem modest, the high average conversion rate of 12% presents a significant opportunity for affiliate marketers to convert clicks into sales.
Commission rate: 4%
Cookie duration: 30 days
WineExpress
WineExpress.com is the premier online outlet associated with The Wine Enthusiast, a popular catalog and website among wine aficionados. The company’s wine director, Josh Farrell, holds significant prestige among wine connoisseurs with his over 30 years of experience as a wine merchant and taster, having even served as a cellar master and sommelier at Windows on the World.
The website offers a vast selection of wine varieties, including unique reserves that can only be found on their site, and provides free shipping on all orders over $149. They also offer wine club packages, starting at just $49.95 per month.
By joining the WineExpress alcohol affiliate program, you can earn a fixed $10 for every wine club membership you generate, as well as a 6% commission on all regular store purchases. To make things even easier, WineExpress provides a variety of promotional materials, such as banner ads, text links, and product links.
URL: WineExpress affiliate program
Commission rate: 6% for regular purchases, $10 for wine clubs
Cookie duration: 30 days
The Bro Basket
Established in 2014 as a local delivery service for beer-related gifts, The Bro Basket quickly expanded to nationwide shipping after observing orders coming in from all over the country.
With a wide range of offerings including craft beer gift baskets, custom gifts, spirits, and even beef jerky, The Bro Basket has become a one-stop-shop for all things “bro.”
The Bro Basket affiliate program offers some of the most lucrative commissions in the alcohol affiliate market, paying a fixed 12% commission on all sales generated from your referrals within a 30-day period.
Payouts are made directly through PayPal, and all tracking and reporting is managed through the ShareASale affiliate network.
Affiliate marketing URL: BroBasket affiliate program
Commission rate: 12%
Cookie duration: 30 days
The Whisky Barrel
Whisky Barrel, fittingly named, boasts one of the largest collections of whisky in the world, with over 1,000 varieties from all corners of the globe.
Its comprehensive catalog features a vast array of new releases, with a special emphasis on premium and rare Scotch whisky from independent bottlers and distilleries, priced between £30 and £30,000. Additionally, the site offers a variety of rums, Scottish gins, rare Japanese whiskies, and more.
Based in Scotland, Whisky Barrel delivers beyond the British Isles, with shipping available to over 50 countries.
The Whisky Barrel alcohol affiliate program offers a flat 5% commission on all sales, which can quickly add up, especially when promoting high-end products to a wealthy audience.
As a bonus, affiliates have the opportunity to request review samples. Just remember to drink responsibly!
URL: The Whisky Barrel affiliate program
Commission rate: 5%
Cookie duration: 30 days
BarProducts
BarProducts, true to its name, sells bar-related products including bottle openers, corkscrews, liquor shelves, and LED lighting – everything you need to create your own home bar setup.
The site also offers a variety of beer-themed gifts, including bottle and can coolers, coasters, and drinking games.
So, what about their affiliate program? BarProducts pays a steady 5% commission on all sales, with payments directly deposited into your PayPal account. Note that participation in the program is only possible if you have a PayPal account.
To make the program even more attractive, the website offers same-day shipping on most orders placed before 2pm EST.
URL: BarProducts affiliate program
Commission rate: 5%
Cookie duration: Unknown
Flaviar
Flaviar calls itself “a group of spirit enthusiasts driven by culture, history, and the art of distillation.”
In simpler terms, it’s a club that delivers a handpicked selection of premium spirits right to your doorstep.
The club offers annual memberships for $349 per year or quarterly subscriptions for $109 every three months.
In addition to its membership club, Flaviar also operates an online store selling 37 types of spirits, including rare finds like absinthe, grappa, and mezcal. So, whatever your audience’s alcohol preference, they’ll find it at Flaviar.
The commission for Flaviar’s alcohol affiliate program varies based on the type of sale referred. Online purchases start at $40 with a 30-day cookie window and increase to $50 for memberships with a 45-day window.
URL: Flaviar affiliate program
Commission rate: $40 – $50
Cookie duration: 30 – 45 days
Craft Beer Club
Craft Beer Club, a monthly club focused on American craft beer, offers beer enthusiasts the best selection of independently brewed beers using traditional methods and ingredients. With a vast collection of beers, members of the club receive 12 to 24 bottles a month, customized to their preferred beer styles, and can opt for monthly, bi-monthly, or quarterly delivery.
The club’s alcohol affiliate program provides a standard commission of 5% for all new memberships referred. Although the seven-day cookie window is on the shorter side, the club boasts a high average order value of $190 and a conversion rate of 7%, making it a promising opportunity for referrals to result in substantial sales.
URL: Craft Beer Club affiliate program
Commission rate: 5%
Cookie duration: 7 days
TheDrinkShop
TheDrinkShop has been offering a wide range of wines, beers, spirits, and gifts for over 20 years. The website features over 7,000 products, including exclusive items that can’t be found anywhere else. This extensive collection has attracted both individual customers and large corporate clients, and its wholesale list is used by numerous bars, hotels, and restaurants.
TheDrinkShop’s alcohol affiliate program offers a standard 5% commission on all sales and a 30-day cookie window. Although the commission and cookie window may not be remarkable, the extensive product selection compensates for it.
URL: TheDrinkShop affiliate program
Commission rate: 5%
Cookie duration: 30 days
Zachys
Zachys is a family-owned alcohol business with a legacy dating back to the mid-20th century. The company specializes in offering a diverse range of high-quality wines from all over the world, including critically acclaimed labels, rare finds, and the latest vintage releases.
With a reputation for exceptional customer service, extensive wine knowledge, and a wide range of products, it’s no wonder Zachys has become a popular choice among consumers and corporate clients alike.
Joining the Zachys affiliate program could be a lucrative opportunity, with an average order value of a whopping $440. The program provides plenty of marketing tools, including creative ads, text links, and various banner sizes, as well as exclusive promotions and access to a dedicated affiliate manager.
Commission rate: $5 – $150 per sale
Cookie duration: 30 days
HomeWetBar.Com
Since its establishment in 2004, HomeWetBar.com has been a go-to destination for personalized gifts for beer, wine, or spirit enthusiasts. Offering a wide range of bespoke products such as glassware, barware, signs, and home decor, it has something for everyone, whether it be for special events or home renovations.
With more than 2,200 products available, the website has an average order value of over $50, providing an attractive earning potential through its affiliate program. HomeWetBar.com offers a generous 10% commission rate, so you can expect to earn over $5 for each sale you refer. The only drawback is its 15-day cookie window, which is on the shorter side compared to other alcohol affiliate programs.
URL: HomeWetBar.com affiliate program
Commission rate: 10%
Cookie duration: 15 days
California Wine Club
California Wine Club is committed to providing wine enthusiasts with the finest handcrafted wines from the top artisan wineries in California.
Their wine club memberships, available in quarterly or bi-monthly options starting at $43.45, offer not only top-rated wines, but also the “Uncorked” guide with wine tasting and pairing notes, as well as winery stories. Members can also reorder their favorite bottles at discounted prices.
California Wine Club’s affiliate program, run through ShareASale, offers a commission of 15% on all sales. With a 5.5% average conversion rate and average sale of over $200, it presents a lucrative opportunity for wine club affiliates.
Additionally, the program features a generous 90-day cookie window, the longest of all alcohol affiliate programs.
URL: California Wine Club affiliate program
Commission rate: 15% per sale
Cookie duration: 90 days
LIQUORexam
At LIQUORexam.com, you won’t find wine gifts, specialty beers, or premium spirits. Instead, it offers online training for aspiring alcohol servers and sellers.
The training programs aim to equip students with the necessary knowledge to sell alcohol legally and responsibly. Approved for use in all states, the courses are cost-effective, starting at $7.95, and can be taken 100% online with a start time of less than 24 hours, making it accessible for everyone. The curriculum consists of five instructional units and concludes with a final exam.
The LIQUORexam.com affiliate program is a great opportunity to earn income, offering a 25% commission on sales for each new student you enroll. Commissions are calculated based on the total monthly sales referred and automatically credited at the end of each month.
URL: LIQUORexam affiliate program
Commission rate: 25%
Cookie duration: Unknown
Plonk Wine Club
Plonk Wine Club is founded by renowned food and wine expert Etty Lewensztain, who holds certifications from the American Sommelier Association and the Wine & Spirit Education Trust.
Plonk offers a flexible range of wine club packages, allowing you to select from 4 to 12 bottles per delivery and choose between all reds, all whites, or a mixture of wine that includes rose and sparkling.
You can opt for a monthly subscription or pay in advance for 3, 6, or 12 shipments.
The Plonk Wine Club affiliate program is even more attractive, offering up to 40% commission on new memberships and 15% on one-time sales. With an average order value of $290 reported by ShareASale, there is substantial earning potential here.
To top it off, the affiliate manager is always available to provide advice, marketing materials, and information about current incentives.
URL: Plonk Wine Club affiliate program
Commission rate: 15% – 40%
Cookie duration: 30 days
Conclusion : Alcohol Affiliate Programs
There are a multitude of affiliate programs for alcohol products available for those interested in promoting and earning a commission on alcohol sales.
The 14 best alcohol affiliate programs in 2023 offer a diverse range of products and commission structures, making it easier to find one that suits your needs.
From premium wine and spirits to craft beers, there is an affiliate program for every type of alcohol enthusiast. With the industry continually growing and evolving, now is the perfect time to join an alcohol affiliate program and start earning money by promoting your favorite alcoholic products.
Whether you have a large following on social media, a popular blog, or a successful website, you can use your platform to spread the word about the best alcohol products and earn a commission on every sale.
