Arts and crafts are a timeless form of expression that continue to capture the hearts and minds of people from all walks of life.
Whether it’s drawing, painting, sculpting, or any other medium, the arts offer a way for people to connect with their creative sides and bring their unique visions to life.
With the rise of e-commerce and online shopping, it has become easier than ever to buy art supplies and find inspiration.
In this article, we will take a look at the top 10 arts and crafts affiliate programs that you can promote in 2023 and start earning a commission on your website, blog, or social media pages.
These programs offer a wide range of products and services, from art supplies to online classes, making it easy for you to find the right offer for your audience.
Arts And Crafts Affiliate Programs
Paper Mart
Paper Mart, a renowned family-owned packaging company, has been serving customers for almost a century. While they are specialists in wholesale packaging, they also offer a vast collection of craft supplies, ranging from mesh and jute fabrics to colored paper, shrink wrap, and glitter.
Your audience will also find an array of tapes, ribbons, trays, floral wraps, and bows, along with charming wooden display boxes for showcasing their creations. One of the unique features of this offer is the opportunity for your visitors to save up to 20% on retail prices by purchasing in bulk.
Moreover, the Paper Mart Arts and Crafts Affiliate Program has a two-tier payment system, where you earn a 5% commission on all sales made by new customers and a 3% commission on sales made by existing customers.
URL: Paper Mart affiliate program
Commission: Up to 5% per sale
EPC: $71.78
Cookie length: 30 days
Annie’s Hook And Needle Club
The Annie’s Hook and Needle Kit Club provides a simple solution for the crafty crowd. For a monthly subscription fee, you’ll receive all the necessary yarns and patterns to create a new project every month.
The kits cater to both beginners and seasoned knitters and crocheters, making it accessible for everyone from expectant mothers to preppers. And let’s not forget the hipster crowd who loves to knit.
With a 15% commission per sale, this offer is one of the top-earning programs in the arts and crafts affiliate space. Moreover, the business boasts a high conversion rate, with nearly 10% of its traffic resulting in product sales, making it a potentially lucrative opportunity for affiliates.
URL: Annie’s Hook and Needle Club
Commission: 15% per sale
EPC: $122.00
Cookie length: 90 days
A Cherry On Top
A Cherry On Top may bring to mind scrumptious baked treats, however, it is actually a well-stocked arts and crafts company. Its name symbolizes the idea that their products will be the finishing touch to each creative masterpiece, the “cherry on top”.
This company began two decades ago with the sale of rolls of stickers from the founder’s basement, but has since grown into a warehouse boasting 50,000 crafting products. From beads to glue guns, yarn, paper, canvas, paints, crayons, and charcoal, your visitors will find everything they need for their next project.
With such a diverse range of arts and crafts products, this company will surely captivate your audience if they are even remotely interested in the subject.
As an affiliate, you will earn a 4% commission on each sale, with a standard 30-day cookie length, which is almost ten times longer than some of the other programs in this list. Though you may be working with smaller payouts, the high volume of sales will make it well worth your while if you are able to drive warm traffic to their landing pages.
URL: A Cherry On Top affiliate program
Commission: 4% per sale
EPC: TBC
Cookie length: 30 days
My Fonts
Arts and crafts are often associated with materials such as yarn, thread, patterns, and buttons. However, computer fonts are an often overlooked but crucial aspect in many forms of printed arts and crafts, from banners and bunting to mugs and posters where lettering is necessary.
My Fonts provides access to over 130,000 fonts that cater to all stylistic needs, and these fonts are of higher quality than the free options available online. Although not free, they are reasonably priced, with font collections starting at a low cost.
As an affiliate, you will have access to five e-commerce sites and receive a 10% commission on each transaction, resulting in earnings ranging from 30 cents to $3 per product sale. Although the payouts may be smaller, customers tend to purchase multiple fonts at once, making up for the lower individual commission.
URL: My Fonts affiliate program
Commission: 10% per sale
EPC: $28.77
Cookie length: 30 days
Joggles
The appearance of the Joggles website might not be appealing, but the quantity and variety of arts and crafts products they offer are what really matter.
With over 9,000 items in stock at all times, they have a mixed media product for every project you can imagine, including paints and inks, rubber stamps, stencils, clay, fabrics, needlework supplies, threads, crafting tools, and even doll hair and eyes.
Joggles sell these products for up to 15% less than other similar retailers, making them an attractive option for consumers.
As an affiliate, you will earn a 10% commission on each sale, with a high conversion rate of around 18%, meaning nearly 1 in 5 visitors can result in a credited sale for your site. Compared to other art affiliate programs, Joggles offers a great opportunity for earnings.
URL: Joggles affiliate program
Commission: 10% per sale
EPC: $97.48
Cookie length: 30 days
Embroidery Online
Embroidery has been a significant part of human society for the past 2,500 years, and Oklahoma Embroidery Supply and Design (Embroidery Online) has been catering to enthusiasts of this craft for thirty years.
They specialize in selling intricate embroidery designs and patterns, each requiring over 120 hours of artistic input, which can be delivered on a USB drive for direct use in an embroidery machine. In addition to designs, they offer a full range of supplies, such as scissors, needles, embroidery thread, stabilizers, and accessories, making them a convenient one-stop-shop for embroidery lovers.
The affiliate program for Embroidery Online offers a generous commission rate of 10% on every sale made through your affiliate links, which, based on the cost of a typical design, translates to at least $3.50 per sale. The arts and crafts niche has a wide range of affiliate commission rates, but this program offers a substantial reward.
URL: Embroidery Online affiliate program
Commission: 10% per sale
EPC: TBC
Cookie length: 7 days
Hobby Lobby
Hobby Lobby, a familiar name for many of our North American readers. With a presence in over 800 stores across the United States and active social media presence, Hobby Lobby has established itself as a top destination for hobby and craft supplies.
From Revell kits and glues to mosaic and candle-making kits, glass crafting supplies, needles, yarn, beads, and glitter, they offer a vast array of over 80,000 products.
Although the commission rate is low at 2%, the large volume of products can lead to multiple small commissions. However, with only a 3-day cookie duration, it’s important to focus on generating high volume traffic.
URL: Hobby Lobby affiliate program
Commission: 2% per sale
EPC: $8.87
Cookie length: 3 days
Spellbinders
Spellbinders is the perfect destination for papercraft enthusiasts. If you’re someone who likes to take their paper designs to the next level, then Spellbinders is the right place for you. Here you will find everything from basic paper and card products to adhesives, inks, hot foils, stamps, and even machines for embossing and die cutting.
Don’t know what to buy? Sign up for one of their monthly kits and have the best crafting experience. This affiliate program pays a commission of 15% per sale, which should earn you an average payout of around $8.80. With a high conversion rate and a 30-day cookie duration, your visitors are sure to find what they’re looking for.
URL: Spellbinders affiliate program
Commission: 15% per sale
EPC: $90.29
Cookie length: 30 days
Blick Art Materials
Blick’s is a well-known name in the world of art supplies, but they also offer a section dedicated to crafts on their website. This overlap between the art and craft communities is why many artists are also passionate crafters.
The types of art and craft supplies available at Blick’s range from soap and candle-making materials to paper, yarn, beads, wood crafting supplies, mosaic tiles, and all the necessary accessories. Additionally, they offer a wide selection of books covering popular niches in arts and crafts.
As a Blick’s affiliate, you can earn a commission of 3% on all sales, excluding gift cards. Although this commission rate is lower compared to other art and craft affiliate programs, it is a typical rate for the niche.
URL: Blick Art Materials affiliate program
Commission: 3% per sale
EPC: $9.73
Cookie length: 1 day
Queen & Company
Queen & Co. began its journey by running eBay auctions for crafting items. With their successful execution, they decided to venture into manufacturing and selling their own line of crafting goods and accessories.
Today, they offer a diverse range of over 2,000 products, including paper pads, stamps, shaker kits, dies, buttons, foil, foam, and a variety of adhesives in various colors, shapes, and sizes.
They also provide complete crafting kits that include all the necessary items in a single box.
Queen & Co. is a testament to how an affiliate marketing business can grow into a successful manufacturer.
As an affiliate, you can earn a commission of 15% on each sale, which is one of the highest among art affiliate programs.
On average, you can expect to earn around $9 per sale based on the average order size. This affiliate program is a great opportunity for promoting and earning substantial commissions.
URL: Queen & Co. affiliate program
Commission: 15% per sale
EPC: $60.96
Cookie length: 15 days
Conclusion: Arts And Crafts Affiliate Programs
The arts and crafts industry is a thriving and ever-growing market, making it a lucrative opportunity for affiliates to earn commission by promoting various products and supplies. The top 10 arts and crafts affiliate programs in 2023 offer a wide range of products, from paper crafts and scrapbooking supplies to art supplies, jewelry-making materials, and more. From Hobby Lobby, Spellbinders, and Blick’s, to Queen & Co, these programs offer competitive commission rates, with some even offering monthly kits to help take the guesswork out of what to promote. Whether you are a seasoned affiliate marketer or just starting out, the arts and crafts industry presents a great opportunity to turn your passion for creativity into a profitable venture.
