Cars and automobiles are a major part of our daily lives and are always in high demand. As a result, the car and auto industry is one of the largest and most lucrative markets in the world.
Whether you’re an auto enthusiast, a mechanic, or simply someone who loves making money online, car and auto affiliate programs can be a great way to monetize your website or blog.
With so many programs to choose from, it can be difficult to know which ones are the best. To help you out, we’ve put together a comprehensive list of 19 top car and auto affiliate programs to accelerate your income in 2023.
These programs offer high commissions, long cookie durations, and a wide range of products to promote. Whether you’re a seasoned affiliate marketer or just starting out, these programs have everything you need to succeed.
Best Automotive Affiliate Programs
Zoro
Zoro is a multi-industry supplier offering a wide range of products for industries such as automotive, manufacturing, and building contractors.
With a vast collection of over 3 million products, including OEM auto and truck parts, compressors, air tanks, and power tools, Zoro is a one-stop-shop for car enthusiasts looking to buy from top brands like Stanley, Mobil, Weld-Aid, and Baldwin at affordable prices.
Whether you’re interested in auto maintenance, body shop work, or rebuilding cars, you’ll find a plethora of products to choose from at Zoro. However, it’s important to note that as a non-specialized store, you need to use direct product links for better conversions.
Affiliate publishers can earn 4% commission on every sale, and a high EPC suggests a significant average order value per customer. Additionally, the affiliate manager is open to negotiations with top-performing affiliates, potentially leading to a higher commission rate.
Commission rate: 4%
EPC: $109.98
Cookie duration: 30 days
Keller Heart
When encountering the Keller Heart website, the first thing that comes to mind is the iconic character Optimus Prime. However, this is quickly replaced by the realization that this site is dedicated to uncovering the best auto affiliate programs available.
Keller Heart specializes in selling oils and lubricants for industrial, aviation, and automotive use, including 55-gallon drums of the products. Their target audience consists of auto dealers, shipping companies, or any business with a fleet of vehicles in need of maintenance.
Although selling to businesses through a niche website may seem intimidating, it’s not as difficult as it may seem. In fact, most affiliates avoid this program due to its perceived complexity, putting you in the 5% of affiliates willing to put in the work.
Keller Heart offers a 10% commission on every sale referred through affiliate links, which, with an average order value of $580, can equate to $58 per sale. This can add up quickly and is a lucrative opportunity for affiliates who can tap into direct or tangential markets.
URL: Keller Heart affiliate program
Commission rate: 10%
EPC: $265.63
Cookie duration: 30 days
Torque Detail
For enthusiasts of automotive care, detailing their car or truck is more than just a task, it’s a passion. They are willing to dedicate their entire afternoons to wash, wax and polish their vehicles, striving for a glass-like finish.
Torque Detail, a brand that offers a range of automotive care products, has a unique advantage over its competitors – each of its solutions was formulated by Frank Mitchell, who spent 30 years running his own detailing business and has decades of experience.
With Torque Detail, car and truck owners are promised a finish that will last, without the need for frequent waxing. The brand appeals to a wide range of customers, from those who drive a family sedan to owners of high-end sports cars.
Affiliates of Torque Detail are rewarded with a generous commission of 15% per sale, in addition to a 20% discount coupon to share with their audience. This coupon is a valuable tool for building trust and generating sales, a rarity in today’s affiliate programs.
URL: Torque Detail affiliate program
Commission rate: 15%
EPC: $98.50
Cookie duration: 30 days
Tire Rack
The success story of Tire Rack started with the vision of Peter Veldman, an immigrant with a passion for selling tires. What began as a small idea in 1979 has now evolved into a thriving family business with 650 employees.
Tire Rack is a brand with a strong reputation, known for its unwavering commitment to stocking only high-quality products from trusted brands. The company’s impartial product advice is backed by its in-house expertise, as well as its state-of-the-art test track.
Whether you’re looking for tires, wheels, brakes, suspension, lighting parts, or accessories, Tire Rack makes it easy for you to find what you need. The company’s user-friendly “Tire Decision Guide” helps visitors find the perfect tires in just two minutes or less.
While many affiliates tend to focus on tech or financial products, Tire Rack is a prime example of the lucrative opportunities that exist in other niches. With a high EPC and a 6% commission rate on all sales, Tire Rack offers affiliates a promising path to success.
URL: Tire Rack affiliate program
Commission rate: 6%
EPC: $116.37
Cookie duration: 60 days
RevZilla
RevZilla is a leading provider of motorcycle gear, including clothing, helmets, parts, and accessories in the US. With a memorable domain name and extensive knowledge of the industry, they’ve established themselves as a trusted source in the motorcycle community.
Their extensive library of 6,500+ videos on their YouTube channel showcases their expertise and authentic approach, which appeals to bikers who want to be advised by someone who knows the lingo.
Although the EPC for this program may not be as high as others, RevZilla more than makes up for it with its network earnings and reputation. They’ve spent years building their brand, making it easier for affiliates to promote their products without having to put in too much effort.
URL: RevZilla affiliate program
Commission rate: 4%
EPC: $20.88
Cookie duration: 14 days
LASFIT
LASFIT is a relatively new player in the market, established in 2015. The company saw a gap in the market for LED lights and bulbs for vehicles and seized the opportunity by manufacturing their own products. Not only do they offer standard items, but they also offer custom LED lighting systems for those who want to personalize their vehicles.
The LASFIT affiliate program is performance-based, with a commission rate that ranges from 8% to 15% depending on the level of sales. The average commission per sale of $8.42 may not be substantial, but the high volume of sales traffic makes it a worthwhile program to promote to car, truck, and SUV owners who want to add some flair to their vehicles. The auto lighting sub-niche is still largely untapped, providing ample opportunity for competition.
Commission rate: 8%
EPC: $108.47
Cookie duration: 90 days
Car Covers
CarCovers.com is a one-stop-shop for covers for cars, trucks, SUVs, and even motorcycles. With a wide range of products to choose from, they cater to the indoor and outdoor cover needs of 150,000 different vehicles.
Each purchase comes with a 30-day money-back guarantee, giving added confidence to customers. Despite a slightly outdated website, CarCovers.com boasts hundreds of thousands of satisfied customers.
This affiliate program is a great addition for automotive or motorcycle enthusiasts and offers a generous 10% commission rate, with an average order value of $172. It’s worth noting that they seem to have little to no returns, making every referred sale worth at least $17 to affiliates.
URL: CarCovers affiliate program
Commission rate: 10%
EPC: $85.97
Cookie duration: 30 days
Vegas Carts
Do you feel like your golf cart could use some extra speed and excitement? Vegas Carts has the answer to your problems with their engine upgrade kit. Upgrade your standard EZGO, ClubCar, or Yamaha golf cart and experience the thrill of 25 horsepower.
The Vegas Carts team boasts 70 years of industry experience and their upgrade kits are designed specifically for gas-powered golf carts. While electric cart owners may be left out, gas cart enthusiasts are in for a treat. And, they even ship overseas so non-US customers can join in on the fun.
Making a purchase is made easy with their flexible payment options, making the buying process stress-free. Affiliates earn 7.5% of each sale, which may be lower than average, but with kits priced at $1,699, a single sale could mean a $127 commission for you.
URL: Vegas Carts affiliate program
Commission rate: 7.5%
EPC: $54.76
Cookie duration: 30 days
Pep Boys
Pep Boys is a household name in the United States, having been in operation since 1933 and operating over 800 stores across the country. The company was founded by four former navy friends who saw an opportunity in the growing market for mass-produced automobiles. They recognized the need for car owners to have a one-stop shop for both vehicle services and accessories. Pep Boys offers everything a car owner could need, including service bays.
The Pep Boys affiliate program is a bit complicated, with varying commission percentages, dollar amounts, and payments per lead. However, when it comes to their online store, you can earn up to 3% commission on referred sales. Unfortunately, tire sales only yield a 2% commission. Additionally, you can earn a flat fee of $2 for every service appointment booked and $3 for every completed appointment.
URL: Pep Boys affiliate program
Commission rate: 2% – 3% per sale (check $ payouts – leads?)
EPC: $31.22
Cookie duration: 30 days
Autopom!
Autopom! was created to provide a solution for unexpected vehicle collisions. These incidents can cause stress and financial burden when it comes to paying for repairs.
Autopom! offers vehicle protection plans that take care of the cost of repairs, giving customers peace of mind. They can get a customized quote from four of the top insurance providers in North America.
As an affiliate, you can provide your audience with the security and comfort that Autopom! offers. The program operates on a pay-per-lead basis, where you earn a set amount of commission for every lead generated.
A lead is defined as a completed “Request a Quote” form submitted by your referral. The commission is $10 for leads outside of California and $3 for those residing in California.
Additionally, you have a 365-day cookie duration to work with.
URL: Autopom! affiliate program
Commission rate: $10 per lead
EPC: $78.95
Cookie duration: 365 days
Goodyear Tires
Goodyear tires have a long and storied history and require no introduction.
In a nutshell, they’ve been around for a century and have been the tires of choice for some of the fastest cars on the planet, including Nascar, and even the lunar rover used during the Apollo missions.
Everyone knows Goodyear’s reputation and what they’re known for.
Now, let’s delve into their affiliate program.
Affiliates receive $6 for every purchase made on Goodyear.com, or they can receive $6 for every service appointment they refer that is completed.
It’s also worth mentioning that Goodyear has a high network earnings score on Commission Junction, making it one of the top automotive programs to consider.
URL: Goodyear Tire affiliate program
Commission rate: 6% or $6 per lead
EPC: $89.11
Cookie duration: 45 days
Rick’s Camaros (Eckler’s Automotive)
The Eckler brand’s mission is to assist classic car enthusiasts and professionals in restoring their vehicles to their original splendor. Founded in 1961 as a one-man body shop in Rock Island, Illinois, Ralph Eckler created a company that car enthusiasts could trust for OEM and custom parts.
Retaining the expertise of any brand acquired by Eckler, including Rick’s Camaros, was a crucial aspect of its success. Rick’s Camaros is just one of the many websites under the Eckler brand, all with the aim of providing visitors with the parts they require.
From the perspective of an affiliate, those who are passionate about cars are willing to invest a substantial amount of money into restoring a classic vehicle. This is a personal experience for the author, having helped their father restore a pair of Triumph TR4s and a Triumph Spitfire.
However, entering this niche requires either relevant experience, a passion for car restoration, or the ability to hire writers who possess both. It is essential to have a strong understanding of the industry to effectively convert traffic into income.
Although a 4% commission may seem modest, it is still worth joining the Eckler affiliate program.
URL: Ecklers Automotive affiliate program
Commission rate: $4
EPC: $73.55
Cookie duration: Up to 90 days
Edmunds
Since the 1960s, Edmunds has been the trusted source for impartial information on purchasing a new or used car and car reviews. For those in the UK, it is similar to AutoTrader, but on a larger scale.
Edmunds has compiled decades of data and seamlessly transitioned it to their online platform, while also incorporating new and innovative features like their car appraisal tool. This tool provides a precise evaluation of a car’s worth.
What sets Edmunds apart is their ability to connect with their audience by speaking in a language they understand, rather than using solely sales jargon. This is what has kept Edmunds relevant and beloved by their fans, readers, and visitors.
As an affiliate, you will earn $8 for each “new vehicle lead” and $5 for each “used vehicle lead.” A lead is defined as a fully completed dealer request form with valid contact information. Attempting to generate fake leads will result in termination from the program.
URL: Edmunds affiliate program
Commission rate: $5 – $8 per lead
EPC: $36.56
Cookie duration: 30 days
AutoZone
As the leading provider of aftermarket auto parts and interior accessories in the US, AutoZone has established itself as a multi-million dollar company with a presence in over 6,000 stores nationwide. Its immense brand recognition makes it a favorable choice for affiliate marketers looking to drive sales through text links and other promotional materials.
Despite having a commission rate of only 3%, AutoZone is a strong contender among the best automotive affiliate programs. The relatively high cost of its products means that affiliates can still earn substantial profits through their marketing efforts. AutoZone offers its affiliates access to a wealth of marketing tools, including text links, banners, and updated promotions to help boost sales.
URL: AutoZone affiliate program
Commission rate: 3%
Cookie duration: 45 days
AutoBarn
AutoBarn, established in 1957, might not have the sleekest website, but it boasts a rich history in the automotive industry. With a warehouse in Port Washington, NY, it is one of the largest auto retailers and wholesalers in the state, boasting over 35,000 name-brand car parts and accessories.
The affiliate program, powered by Commission Junction, is noteworthy as well, offering a generous 8% commission per sale and a wealth of marketing materials such as banners, text links, and more. Additionally, the low payment threshold of $25 makes it easier for affiliates to cash out their earnings without having to wait for a large amount of commission.
The only drawback is the cookie window, which is shorter compared to other automotive affiliate programs at just 10 days.
URL: AutoBarn affiliate program
Commission rate: 8%
Cookie duration: 10 days
BuyAutoParts.com
As an affiliate for BuyAutoParts.com, you will have the opportunity to tap into a stable market for auto replacement parts. The company offers over 200,000 quality parts, including steering racks, suspension parts, turbochargers, and gearboxes.
With an average order value exceeding $250 and commission rates ranging from 5% to 8%, the earning potential with BuyAutoParts.com is substantial. You will also receive frequent updates on new marketing materials to help increase sales.
Despite the 7-day cookie window, BuyAutoParts.com reports that 95% of their customers complete their purchase within just three days. This highlights the high demand for the products they offer and provides great opportunities for affiliates.
URL: BuyAutoParts.com affiliate program
Commission rate: 5% – 8%
Cookie duration: 7 days
Avis
Avis is a major player in the car rental industry, with an extensive network of over 5,500 locations across 165 countries worldwide. If you need to rent a car in far-off destinations like New Caledonia, the Reunion Islands, or Burkina Faso, Avis has you covered.
It was the first brand to offer car rentals at airport locations, which has been a lucrative move and contributed to its growth as a multimillion-dollar company.
As an affiliate, you have the opportunity to benefit from Avis’ success. The Avis automotive affiliate program rewards new members with a commission of up to 4% based on the rental time and mileage. Additionally, the program offers performance incentives, so the more referrals you drive, the higher your commission can climb.
Commission rate: Up to 4%
Cookie duration: 30 days
Advance Auto Parts
Advance Auto Parts is a leading retailer of auto parts in the US, with over 6,000 locations in 40 states and a yearly revenue of $5 billion. The company offers a wide range of products, including replacement parts, interior accessories, and oils and fluids, making it a one-stop-shop for auto needs.
As an affiliate, one of the key selling points for Advance Auto Parts is its free shipping policy for orders over $35, which is below the average order value on the site. Additionally, customers have the option to buy online and pick up their orders from a nearby store within 30 minutes or less, making it a convenient option.
While the 4% commission rate may not be the highest in the industry, the relatively high prices of many of Advance Auto Parts’ products make it a lucrative affiliate program to consider.
URL: Advance Auto Parts affiliate program
Commission rate: 4%
Cookie duration: 30 days
Vivid Racing
Are you passionate about speed and performance? Then Vivid Racing might be the perfect match for your automotive affiliate program.
Started in 2001 with a small investment and loan, Vivid Racing has since become a renowned name in the performance gear market for vehicles, serving clients globally and appearing in leading industry magazines.
But Vivid Racing is not just a successful company with a compelling story, it also has one of the top automotive affiliate programs in the niche. With over a million performance products for various vehicles, such as cars, trucks, Jeeps, SUVs, and UTVs, it presents ample earning possibilities.
Additionally, its commission rate of up to 5% on average order values ranging from $500 to $1,000 is quite enticing.
URL: Vivid Racing affiliate program
Commission rate: 4% – 5%
Cookie duration: 30 days
Conclusion: Car & Auto Affiliate Programs
The car and auto industry is a vast and lucrative market, making it an attractive opportunity for affiliate marketers. With the rise of e-commerce and online shopping, affiliate marketing has become an increasingly popular way for businesses to reach a wider audience and generate more sales. Out of the many car and auto affiliate programs available, the 19 top programs listed in this article are some of the best options for affiliates looking to earn a commission through their website or blog. Whether you’re a car enthusiast or simply looking for a way to monetize your traffic, these programs offer a variety of products and services for you to promote, from car parts and accessories to car rental services and more. By partnering with the right car and auto affiliate program, you can take advantage of the growth and demand in this industry to earn a steady stream of passive income.
