Making Money Online

Top 20 Baby Product Affiliate Programs in 2023: Best Offers

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The baby product industry is one of the most lucrative markets, with parents always on the lookout for the best products to ensure the safety and comfort of their little ones. As an affiliate marketer, you have the opportunity to tap into this market by promoting some of the best baby products available. In this article, we’ll highlight the top 20 baby product affiliate programs in 2023, showcasing the best offers and opportunities for you to earn significant commissions.

Whether you have a blog, website, or a large following on social media, there is an affiliate program that is perfect for you. From baby gear and furniture to baby care and hygiene products, you’ll find a variety of products to promote and earn money from. The affiliate programs on this list are not only reputable and reliable, but also offer competitive commission rates, high-converting products, and a range of marketing materials to help you drive sales.

As you’ll see, these affiliate programs are suitable for both new and experienced affiliates, and you can easily join and start promoting their products right away. With a well-targeted audience, you can quickly start earning a passive income stream while promoting the best baby products on the market. So, without further ado, let’s take a closer look at the top 20 baby product affiliate programs in 2023 and their best offers.

Baby Products Affiliate Programs

Bloom Baby

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Bloom Baby is a unique brand established by four fathers with a vision. Disappointed by the lack of stylish baby products in the market, they decided to bring change and create a line of baby accessories that not only look good but are also environmentally friendly. Their products, like the Alma crib, are made from sustainable wood sources, while the Fresco chair uses recycled materials such as plastics and metals.

Additionally, the brand takes pride in its commitment to safety, as all Bloom Baby products are free from harmful substances, including BPA and lead. With a focus on style and sustainability, the brand’s products are designed for modern and conscious parents.

As a Bloom Baby affiliate, you can earn a 10% commission on every purchase made through your referral. With an average order value of $210, you can expect to earn at least $21 for each successful referral. The brand’s website boasts a contemporary design and claims a 13% conversion rate, making it easy for affiliates to drive sales.

Baby Sleep Miracle

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Baby Sleep Miracle offers a solution to the struggles of parents who are struggling to get their baby to sleep through the night. While some newborns are excellent sleepers, many are not, leaving parents exhausted and feeling like zombies during the day.

The program was created by Mary-Ann Schuler, who was driven to find a solution after her toddler started waking every hour. Through trial and error, she discovered the secrets to getting her baby to sleep and stay asleep.

The Baby Sleep Miracle program comes in the form of an eBook, accompanied by the “Miracle Sounds” to help soothe your baby to sleep. At only $37, it is an affordable option for parents looking for a simple and effective solution.

One of the biggest selling points of Baby Sleep Miracle is the positive feedback from satisfied parents. Testimonials from parents who have seen success with the program serve as strong social proof, making it an attractive option for those in need. The program does not have a high gravity score, but affiliates can earn 74% of the upfront sale price, equaling a commission of $21.94 per referral.

Organic Baby Foods

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Organic Baby Foods started as a small company operating from a co-working space in Berlin, but has since become a leading provider of organic baby formula in Europe. The founders, a group of parents, aimed to provide babies with delicious organic food without any harmful additives, dyes, or flavor enhancers. They focus on three main brands: Hipp, Holle, and Lebenswert, all made from 100% organic ingredients and certified in Germany.

Choosing the right formula for your baby can be a daunting task, but Organic Baby Foods has made it easier with their built-in ‘Formula Suggestion’ tool. As new parents are willing to go the extra mile to provide their infants with the best possible formula, promoting these products should be a breeze.

As an affiliate, you can earn a flat 9% commission on sales up to $1,500. For sales between $1,501 and $4,500, you can earn a 12% commission, and anything above that amount earns you a 15% commission. The organic baby food niche is an exciting sub-category worth exploring, as it is not as crowded as one might expect.


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Finding a trusted babysitter can be a challenge, but with Urban Sitter, the process is made simple through the convenience of an app. Parents want to spend as much time as possible with their child, but taking breaks is also important for their well-being.

Urban Sitter provides a solution by connecting parents with 150,000 babysitters across 60 cities in the United States. The app allows for easy interviewing and payment, making it a hassle-free solution for parents in need of a sitter.

As an affiliate, you can earn a flat $30 commission for each new subscriber that signs up through your referral. With over 1,000,000 new moms each year, the demand for Urban Sitter’s services will continue to be high and profitable.

Cole & Coddle

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Cole & Coddle is not just a fancy men’s clothing store, but a small e-commerce platform that offers matching t-shirts for fathers, mothers, and babies. While baby t-shirts are widely available on various online stores, it’s important to note that not all of them are certified by the Consumer Product Safety Commission (CPSC), which may pose a risk to both adults and kids as they may contain harmful chemicals.

However, with Cole & Coddle, you can feel confident knowing that their t-shirts are CPSC-certified, ensuring the safety of your customers. Additionally, this program provides a great opportunity for you to promote it to anyone with a toddler, infant, or expecting a child. And as a bonus, you will receive a 15% commission for every t-shirt or matching set sold through your promotion.


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SnoofyBee offers a unique solution to a common issue faced by 99% of parents – diaper changing. The problem isn’t changing the diaper itself, but what often happens during the process. Toddlers tend to be curious and their hands may wander, leading to messes. To tackle this challenge, the husband-wife duo behind SnoofyBee designed a changing mat that transforms into a cone, securely wrapping around the waist of the toddler, preventing any accidents.

This innovative product is a game-changer and will leave you wondering why no one thought of it before. With its practicality and high demand among parents, SnoofyBee has an average sale value of $42, earning you a commission of $8 with each sale. Moreover, promoting this product requires minimal effort as the keywords associated with it have low difficulty scores.

Happiest Baby

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Happiest Baby is the mastermind behind the Snoo Smart Sleeper, a highly intelligent product designed by leading pediatrician Dr. Harvey Karp. Dr. Karp recognizes that sleep deprivation is a major challenge for both new parents and infants, and created the Snoo to address this issue.

The Snoo Smart Sleeper is a “smart” bassinet that responds to your baby’s movements, selecting a white noise track and rocking motion to soothe them back to sleep, mimicking the comfort of a womb. With the Snoo, you can add an extra hour or two of sleep each night for your baby, and even track their sleep progress through generated sleep reports.

However, the cost of the Snoo – nearly $1,000 – may pose a challenge for affiliates. Although they offer a rental program, commissions are not paid on rentals. Affiliates can earn either 4% or a flat $50 commission, but only on product sales. On the positive side, many new parents are willing to spend large amounts of money to spoil their newborns, and $1,000 is not significantly more than what some parents spend on a high-end baby stroller.

Summer Infant

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Summer Infant is a well-established provider of baby products that caters to the needs of new parents and young toddlers. With over 30 years of experience, they take pride in their reputation and the quality of their product line.

From swaddling blankets to baby monitors, booster seats, and potties, Summer Infant has everything new parents need all in one place. The company has a global reach with distributors in many countries.

This affiliate program offers the advantage of having a one-stop-shop for your visitors, saving them time and reducing shipping fees.

With an impressive conversion rate of 25.26% and a high EPC, this program shows potential for high earnings for both the company and its affiliates. Although the commission rate is only 7%, there is room for negotiation if you consistently drive significant sales for Summer Infant.

Hatch Collection

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The Hatch Collection offers expectant mothers the perfect combination of comfort and style. The brand caters to mothers-to-be who don’t want to sacrifice their fashion sense during pregnancy.

The Hatch Collection offers a range of fashionable maternity clothes, from dresses and jumpsuits to beauty products like belly oil and belly masks to prevent stretch marks. The site is designed for convenience, allowing shoppers to browse collections based on their stage of pregnancy.

This product line is expected to be highly popular among expectant mothers and gift shoppers alike. Affiliate marketers can earn 8% commission on each sale, with the potential for increased earnings as the brand continues to grow. Although their network earnings score may be lower than desired, the brand’s unique approach to maternity fashion makes it a noteworthy opportunity for early adopters on Commission Junction.


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The DockATot is a collection of baby loungers created by parents for parents. It provides a cozy and secure place for babies to play, feed, and bond with their moms or dads. These loungers are designed in Sweden using 100% natural materials and are machine washable, making them ideal for all the little messes that come with having a baby. There are several designs to choose from, with two main sizes, Grande and Deluxe, that can accommodate children from 0 to 36 months. The company also offers the Aristot line, which is a luxurious collection of baby bassinets.

As an affiliate marketer, you can earn an average of $16 for every DockATot lounger sold, with an average order value of $165. Keep in mind that these products are also available on Amazon, so you may need to put in extra effort to persuade your audience to purchase from the DockATot website.


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BABYBJÖRN is a Swedish brand that focuses on providing high-quality, safe baby products such as bouncers, baby carriers, travel cots, and more. With its stylish Scandinavian design, the brand has become popular in 55 markets around the world, with its largest markets being the US, Japan, and South Korea.

The BABYBJÖRN affiliate program is hosted on the Awin network and offers a commission of 12% on all sales, excluding gift cards. This program has a 30-day cookie window, and commissions can be paid through BACS, international wire transfer, or ACH.

As an affiliate, you’ll have access to an array of visually appealing banners to help drive clicks and sales.


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Established in 1998, aBaby is a premier retailer of branded baby furniture that prioritizes quality and uniqueness. They offer a wide selection of baby products, including cribs, cradles, bassinets, bedding and more, some of which are exclusive to their website.

Targeting the high-end baby market, aBaby’s prices range from $2,000 to $5,000, offering a potential for high-value sales for affiliates with an audience that has the budget to match.

Join the aBaby affiliate program through CJ Affiliate (formerly Commission Junction) and receive an 8% commission on all sales. The program also features a 45-day cookie window.

Baby Tula

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Baby Tula provides a range of fashionable and comfortable baby carriers for newborns to toddlers. Its carriers are versatile and can be adapted to fit different body types, with added cushioning for both the child and parent’s comfort.

The Baby Tula affiliate program is hosted by Refersion and offers a 9% commission for all sales within the 30-day cookie period. Payments are made through PayPal, so make sure you have a valid PayPal email before registering.


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Ergobaby revolutionized the baby carrier market with its soft-structured carrier technology in 2002 and has since become the benchmark in the industry. Known for its ergonomic design, Ergobaby carriers support babies in a comfortable and natural sitting position, evenly distributing their weight across the parent’s shoulders and hips.

Highly regarded in parenting circles and recommended by many mommy bloggers, Ergobaby’s affiliate program is hosted on ShareASale. To join, simply sign up with a ShareASale account and earn a 4% commission on each sale, with a 30-day cookie duration.

According to ShareASale, the program boasts an average sale value of over $143 and an impressive seven-day EPC of $81.64. With a conversion rate of 8.8%, it’s no wonder why the Ergobaby affiliate program is so successful, especially given the premium pricing of their products.

Buy Buy BABY

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Buy Buy Baby is an online retailer specializing in top-brand baby products. With offerings from well-known names like Britax, Fisher Price, and Pampers, the store covers a wide range of categories, including furniture, car seats, clothing, and accessories.

Founded by two brothers in 1996, the company was later acquired by Bed Bath & Beyond in 2007 and has since expanded to over 130 locations across North America.

Join Buy Buy Baby’s affiliate program through FlexOffers network and earn a 2.4% commission on all sales, plus an additional $4.80 for every baby registry created. Note that the program has a shorter than average cookie window of just one day.

Finn & Emma

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Finn & Emma is an online retailer specializing in organic baby products, including clothing, toys, accessories, and gifts. With a focus on bright prints, fresh colors, and top-notch quality, the brand strives to make safe baby products both stylish and fun.

To become a Finn & Emma affiliate, simply sign up through the ShareASale network. The program offers a 10% commission rate and a 30-day cookie duration, with the potential for higher commissions for top-performing affiliates.

With an average order value of over $90, the store provides regular updates to creatives and promotions to help drive sales. Don’t miss out on the opportunity to offer your audience unique and high-quality organic baby products from Finn & Emma.

Newton Baby

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Newton Baby is an expert in baby products related to sleep. Its crib mattress is fully breathable and washable and comes in both standard and mini sizes. The brand offers replacement mattress covers in four different colors, as well as convertible cribs and pet beds.

To join the Newton Baby affiliate program, you need to sign up with ShareASale. It has a 30-day cookie duration and pays a 5% commission on each sale.

According to ShareASale’s data, the program has an average sale of $263 or more and an EPC of $38.31 over the course of seven days. The website boasts a strong 3.5% conversion rate, providing affiliates with a favorable return on clicks they drive.


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Bring some magic into your nursery with Nestig’s furniture and decor. The brand’s innovative designs are made with safe and sustainable materials, with an average price of $599 for a crib.

Nestig’s affiliate program can be found on ShareASale, offering a 5% commission on all sales made within the 60-day cookie window. According to ShareASale’s data, the program has an average sale of over $560, yielding an average commission of $32.31 and an estimated earnings per click of $23.32. However, the conversion rate is relatively low at 0.72%.

Magic Beans

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Magic Beans is a store that offers a carefully curated collection of baby gear and stylish nursery furniture. Their popular products include strollers, toys, and cribs, and they have a strong online presence with 67,000 followers and over 20 million views on YouTube.

The brand caters to upper-middle-class parents who value quality baby products, and is seeking to partner with parenting bloggers, baby product review sites, and shopping websites with children’s sections.

Join Magic Beans’ affiliate program through ShareASale to earn a 5% commission on every sale made within the 60-day cookie window. On average, the program has an average sale of nearly $225.

To incentivize its affiliates, Magic Beans runs a monthly program that rewards the first five affiliates who meet their sales targets with a $250 bonus.


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Mockingbird is a baby gear company that provides its customers with high-quality, full-size strollers and accessories. The brand offers free shipping and a lifetime warranty on all its products and allows customers a 30-day trial period to ensure the products fit their needs.

To become a Mockingbird affiliate, join the program through ShareASale. You will receive a 10% commission on each sale and a 30-day cookie lifespan.

According to ShareASale’s tracking, the average sale amount is $315.62, the average commission earned is nearly $18, and the estimated earnings per click are nearly $100. Despite the premium pricing of its products, the website boasts an impressive conversion rate of 5.52%.

In conclusion, the baby product market is constantly growing, and there is a high demand for baby products. With the rise of online shopping, it has become easier for parents to find the perfect product for their little ones. This presents an excellent opportunity for affiliates to promote and earn commissions from some of the top 20 baby product affiliate programs available in 2023. From well-established brands like Buy Buy Baby and Magic Beans to innovative startups like Newton Baby and Nestig, there is something for every affiliate. Whether you’re targeting upper-middle-class parents, promoting organic baby items, or specializing in sleep-related products, there’s a baby product affiliate program out there that will fit your niche. With high commission rates, generous bonuses, and long cookie windows, these programs offer some of the best offers in the market.


Jack Quy

About Author

Jack Quy is the founder of, a site dedicated to providing insights into freelancing and blogging from his own experience since 2009. His blog is full of great tips and strategies for all things related to working as a freelancer and blogger. No matter your level of experience, these invaluable hints and advice will help you reach your objectives. Be it if you're beginning in the industry or already have some working knowledge, this information is sure to be useful.

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