Are you looking to monetize your website or blog in 2023 with dating affiliate programs? Look no further! We’ve compiled a list of the hottest 16 dating affiliate programs for you to join and start earning money. These programs offer high payouts, reliable tracking, and quality products to promote. Whether you’re an experienced affiliate marketer or just starting out, these programs are sure to help you maximize your earnings.
From niche dating sites to popular matchmaking apps, our list includes a variety of programs to choose from. Some of the programs even offer recurring commissions, allowing you to earn a steady income over time. With the online dating industry continuing to grow year after year, now is the perfect time to start promoting these programs.
In addition to the high earnings potential, joining a dating affiliate program can also be a fun and rewarding experience. You’ll be promoting services that help people find love and companionship, which can be a fulfilling and enjoyable experience. Plus, you’ll be joining a community of like-minded individuals who are passionate about affiliate marketing and the dating industry.
So whether you’re interested in promoting general dating sites, matchmaking services for specific demographics, or even dating-related products and services, our list has got you covered. Join one or more of these hottest 16 dating affiliate programs and start earning big commissions in 2023!
Dating Affiliate Programs
EHarmony
The eHarmony brand name is well-known, even among those who have never used online dating. This is likely due to their longevity in the industry, having been around since 1997, making them one of the oldest dating websites on the internet.
However, eHarmony’s success is not solely based on its tenure. The site boasts a highly sophisticated algorithm, which has demonstrated a remarkable success rate in matching people. Their 29-step personality test plays a key role in achieving this.
With approximately 2 million people having found love on eHarmony, the site has established itself as a reliable platform. In fact, eHarmony claims to be responsible for creating a new happy couple every 14 minutes, which is an impressive feat.
If you’re interested in their affiliate program, eHarmony pays out $10 for every completed relationship questionnaire or 30% of a completed membership referral. They’re also one of the top-performing dating affiliate programs on Commission Junction, making them a lucrative option for affiliate marketers.
- URL: eHarmony affiliate program
- Commission rate: 30% per sale or $10/lead
- Cookie duration: 45 days
Match.Com
Many years ago, I used Match, an online dating site that stood out from others due to its high-quality interface and lack of craziness often found on free dating sites. The site provided me with better matches, and with 9 million members, it’s evident that others feel the same way. Match.com has been around since 1993, giving them ample time to refine their online dating platform.
While Match.com’s Earnings Per Click (EPC) might not be the most impressive, their Network Earnings score is very high, indicating that their affiliates are making good money. In fact, their top affiliates reportedly earn up to $10,000 in affiliate commissions each month. While this may seem like an impossible feat, it’s not unheard of – I know of affiliates who have earned twice that amount in this niche.
- URL: Match.com affiliate program
- Commission rate: 50%
- Cookie duration: 120 days
Elite Singles
It’s often said that opposites attract, but while there is some truth to that, treating it as an absolute can lead to disastrous results in any form of dating. Having some common ground is crucial to building a successful relationship, which is something most dating sites don’t account for.
Enter Elite Singles, a dating site that focuses on matching professional people from similar economic and educational backgrounds. While some may view this as snobbery, Elite Singles’ business model has proven successful.
The Elite Singles affiliate program is straightforward – you get paid $7 for every lead you send their way, but only once your referral completes the site’s personality test and meets the minimum requirements for new members. Dating sites aimed at professionals is a sub-niche within the online dating industry, and as with most sub-niches, there is relatively little competition. This presents an opportunity for affiliate marketers to tap into a lucrative market.
- URL: Elite Singles affiliate program
- Commission rate: $7 per lead
- Cookie duration: 45 days
Silver Singles
Silver Singles is a dating site exclusively open to singles aged 50 and above, making it a savvy market to tap into given our aging population. In fact, the percentage of the US population aged 65 or over is expected to reach 22% by 2050.
Silver Singles’ customer journey begins with a personality test, which the site then uses to match users with compatible singles. The platform sends up to seven matches per day to help users find that special someone.
As one of the largest dating services in its niche, Silver Singles offers a range of benefits to its affiliate partners. These include high-converting advertising materials and a strong brand presence online and on television, along with top affiliate actions throughout the year.
However, while the site has much to offer, the terms of its dating affiliate program may not be the most attractive. The commission per signup is $7, which may require driving significant traffic and registrations to achieve satisfactory results.
- URL: Silver Singles affiliate program
- Commission rate: $7 per signup
- Cookie duration: 30 days
Christian Cafe
Christian Cafe is a Christian dating site that caters to individuals of the Christian religion, providing a broad audience to tap into. With nearly 2.4 billion followers worldwide, Christianity is the world’s largest religion, presenting an extensive opportunity to earn money. In the US, Christian Cafe reports that 50% of the American public consider themselves born-again Christians.
The site is adept at what it does, having facilitated more than 25,000 marriages to date. And it’s equally skilled at matching affiliates with a lucrative passive income. Christian Cafe’s affiliate program offers a generous 40% commission per sale, with a comparatively lengthy 120-day cookie window, one of the longest of all the dating affiliate programs we’ve reviewed.
- URL: Christian Cafe affiliate program
- Commission rate: 40% per sale
- Cookie duration: 120 days
Christian Mingle
With 2.18 billion Christians around the world and roughly 10 million people annually converting from other religions to Christianity, Christian Mingle caters specifically to Christian singles in North America and other parts of the globe. Christianity emphasizes the importance of meeting and staying with one’s partner for life, making singles of this faith willing to invest money in online dating sites that help them reach that goal.
Christian Mingle happens to be one of the most profitable Christian dating affiliate programs, except for CPA offers. Although $2 per lead is at the lower end of commission rates for dating affiliate programs, the niche is a numbers game. In this case, affiliate marketers have a potential audience of several hundred million singles to market this dating site to. Moreover, despite the small payout, the program has a high Earnings Per Click (EPC), meaning that they pay a substantial number of affiliates on a regular basis.
- URL: Christian Mingle affiliate program
- Commission rate: $2 per lead
- Cookie duration: 30 days
OurTime
OurTime is a dating site targeted towards an older demographic, catering to what some people call “senior” dating. The platform recognizes that dating is not just for individuals in their 20s and 30s. In fact, some people don’t meet their true soulmate until they are single again in their 40s and 50s. Mainstream dating sites tend not to cater to this slightly older audience, even though there is now a record number of single fiftysomethings looking for love.
With the right audience, promoting a program like OurTime.com could be highly lucrative. OurTime.com is part of the Match.com group of dating sites, and they offer affiliates up to 50% commission on all new referrals, which translates to a commission-per-sale of $12/£12. However, the ‘Network Earnings’ score for this program is relatively low, meaning that affiliate marketers may need to promote other “senior dating” offers as well.
- URL: OurTime affiliate program
- Commission rate: 50%
- Cookie duration: 120 days
Military Cupid
The United States Armed Forces has 1.3 million active members, creating a definitive demand for a dating site targeting this audience. Furthermore, with the divorce rate for serving soldiers, sailors, and pilots standing at 14%, another gap in the market becomes evident. This gap doesn’t require a complex personality test to fill.
Military Cupid is a part of the Cupid Network of online dating websites, which includes dozens of dating sites. As an affiliate marketer, this means that Military Cupid is skilled at converting visitors into numerous affiliate commissions for you.
- URL: Military Cupid affiliate program
- Commission rate: 75% (first month only)
- Cookie duration: TBC
Jdate
Jdate is a dating site from Spark Networks, the same team behind Christian Mingle. However, Jdate focuses specifically on Jewish dating, making it a sub-niche within the online dating industry. Similar to Christians, Jews typically prefer to date, meet, and marry people of their own faith, creating a real demand for sites like Jdate, especially for Jewish singles seeking their bashert.
The site features an active blog with numerous success stories, providing valuable social proof that affiliate marketers can leverage.
It’s important to note that while Jdate’s ‘Network Earnings’ score is relatively low, there are only 15 million Jews worldwide. As a result, the site likely receives less traffic than programs aimed at non-Jewish audiences, for example.
- URL: Jdate affiliate program
- Commission rate: $2 per lead
- Cookie duration: 30 days
Cupid Media
Cupid Media is an Australia-based company behind some of the world’s largest sub-niche dating sites, boasting a portfolio of 32 different dating sites and two blogs offering personalized dating services. These sites reach over 55 million customers worldwide every month and have facilitated over 1.3 billion messages, highlighting the platform’s significance in the industry.
So, what’s Cupid Media’s dating affiliate program like?
With a strong commission rate of 75% of the initial sale price, Cupid Media’s affiliate program is potentially one of the top-paying dating affiliate programs available. The only catch is that affiliate marketers earn a commission only when they persuade their readers to sign up for a (paid) Gold or Platinum-level membership, rather than a (free) Standard subscription. Nevertheless, with the company’s size and impressive track record, Cupid Media’s affiliate program presents a promising opportunity for affiliate marketers.
- URL: Cupid Media affiliate program
- Commission rate: 75% per sale
- Cookie duration: 30 days
Zoosk
Zoosk is one of the world’s most recognizable dating websites, boasting 40 million singles who send three million messages a day through the platform. The site’s popularity can be attributed, at least in part, to its use of “behavioral matchmaking technology.” This technology utilizes big data insights from across the subscriber base to pair members with the best possible matches.
Powered by CJ Affiliate, Zoosk’s dating affiliate program offers a $4 per registration commission. Affiliate marketers will need to drive a substantial amount of referrals to earn substantial revenue with this program.
However, Zoosk does provide access to a wealth of advertising materials with high conversion rates as a dating affiliate. Furthermore, the company’s highly recognizable brand makes for a relatively simple sale.
- URL: Zoosk affiliate program
- Commission rate: $4 per registration
- Cookie duration: 30 days
CatholicMatch
CatholicMatch is another niche dating site that caters to the Catholic community. According to the platform, more Catholics join CatholicMatch than any other Catholic singles service. Launched in the early 2000s, CatholicMatch reached its millionth account in 2013, demonstrating the vast size of the Catholic dating sub-niche. With approximately 51 million adults in the US following the religion, there is a considerable audience for this dating website.
CatholicMatch’s affiliate program compares favorably to other online dating sites in this article. Powered by the CJ Affiliate network, the program offers a generous 75% commission per sale within a 30-day cookie window. Affiliate marketers also gain access to top-notch creatives and offers, such as promotional and vanity coupons, as well as support from a dedicated affiliate manager and marketing team.
- URL: CatholicMatch affiliate program
- Commission rate: 75%
- Cookie duration: 30 days
SeekingArrangement
SeekingArrangement, now rebranded as Seeking.com, is a well-known dating website aimed at sugar babies and sugar daddies. Since its launch in 2006, the world has undergone significant changes, prompting the platform to remove the word “Arrangement” from its branding.
Despite the controversial nature of the site, Seeking.com boasts over 20 million members across 130 countries. While joining the site is free, it also offers premium services that are necessary to promote if you want to earn revenue from Seeking.com’s dating affiliate program. Affiliate marketers earn a 75% commission for each premium service sold through their affiliate link.
Upon joining this affiliate program, you will receive your own affiliate link, along with branded media assets and marketing materials that you can utilize on your site.
- URL: SeekingArrangement affiliate program
- Commission rate: 75% per sale
- Cookie duration: 30 days
Parship
Parship is a matchmaking service that claims to be Europe’s leader in serious relationships. Its success is attributed to the principle of “As many similarities as possible, as many differences as necessary.” The platform is available in 13 countries, but not in the United States. The reason for this is that its parent company also owns eHarmony, which is active in the US. The owners probably don’t want the two sites to compete with one another.
To become a part of Parship’s dating affiliate program, you will need to register for one of its national-based programs. Regardless of which program you choose, you will receive a small commission for each personality test completed by your referrals, as well as a share of up to 25% of the revenue generated from sales.
- URL: Parship affiliate program
- Commission rate: £1.50 + up to 25% revenue share
- Cookie duration: 30 days
Single Parent Meet
Online dating can be tough, especially for single parents who have to multiply the effort required by a factor of ten. That’s why SingleParentMeet.com has become so popular as a dating site for single parents looking to meet others like them.
One of the benefits of niche dating sites like SingleParentMeet.com is that they often sell themselves, as potential members are already looking for other single parents in their area. As an affiliate, all you have to do is present them with the right online dating site to join.
At the moment, membership for SingleParentMeet.com costs $14.99 per month, which means affiliates can expect to earn around $7 per sale. Despite the low commission rate, the program’s performance metrics are robust, and they do an excellent job of converting affiliate traffic into paying customers. Overall, this is one of the best dating affiliate programs for single parents available.
- URL: Single Parent Meet affiliate program
- Commission rate: 50%
- Cookie duration: 120 days
The Devotion System
Finding the perfect man may be every girl’s dream, but keeping the relationship alive and thriving is a whole new ballgame. That’s where The Devotion System comes in – a program that teaches women what really makes a man stick around for the long haul, and how to keep the spark alive in any relationship.
This dating affiliate program is available on ClickBank, and while it may not offer the highest commission rate, it pays affiliates more often than most other programs. With a commission of $47 per sale, affiliates can earn a decent income by promoting this program on their websites or social media channels.
The Devotion System is a popular program with a high conversion rate, making it one of the best dating affiliate programs in the market. With its unique approach to relationship advice and tips, it’s definitely worth considering for affiliates looking to tap into the dating niche.
- URL: The Devotion System affiliate program
- Commission rate: $47.05
- Cookie duration: 60 days
Conclusion: Dating Affiliate Programs
The dating niche is a lucrative market for affiliate marketers, with a wide variety of sub-niches and dating sites to promote. In this article, we have covered the hottest 16 dating affiliate programs to join in 2023, each with its own unique features and target audience.
From niche dating sites catering to specific religions, age groups, and professions, to products that offer dating advice and relationship coaching, there is something for everyone in the dating niche. With high commissions and strong conversion rates, these programs are worth considering for any affiliate marketer looking to break into the dating niche or expand their existing portfolio.
