Are you interested in the world of DIY and looking to earn some extra income from it? Affiliate marketing could be just what you need. By partnering with DIY companies and promoting their products, you can earn commissions on every sale that you help generate. The best part is that you don’t need any prior experience in affiliate marketing to get started.
In this article, we will introduce you to 13 top affiliate programs for 2023 that are perfect for DIY enthusiasts. These programs cover a wide range of niches, including home improvement, crafting, woodworking, and more. We have researched and vetted each program to ensure that they offer high-quality products, generous commission rates, and reliable tracking systems.
Whether you are a blogger, social media influencer, or just looking for a way to monetize your DIY hobby, these affiliate programs can help you achieve your goals. With the right marketing strategies and a bit of hard work, you could be earning big commissions in no time. So let’s dive into the best DIY affiliate programs of 2023 and find the perfect fit for you.
DIY Affiliate Programs
JOANN
Looking to tap into the DIY market and earn some extra cash in 2023? Consider joining JOANN’s affiliate program, one of the best in the business for crafts and fabrics. With a trusted reputation and a vast network of physical stores, JOANN offers customers a convenient and reliable shopping experience for all their crafting needs.
Affiliates can partner with JOANN through two affiliate networks, FlexOffers and Skimlinks, both offering competitive commission rates. Skimlinks data reports an impressive average conversion rate of 4% and an average order value of €52, while FlexOffers offers a 90-day EPC of $0.03.
As a JOANN affiliate, you’ll have access to a range of marketing assets and early access to new products, helping you to drive clicks and increase your commissions. Join JOANN’s affiliate program today and start earning big in the DIY market.
Cricut
Cricut’s smart cutting machines help designers and creators bring their ideas to life with ease. With prices starting at $179.99 or $16 per month, users can design and create anything from custom cards to unique apparel. In addition to cutting machines, Cricut also sells heat presses and lighting to take the crafting experience to the next level.
The company’s affiliate program is run by Acceleration Partners through the Impact Radius network. Cricut pays a commission of 4% to 12% per sale, and affiliates have a five-day cookie length to promote Cricut’s products. Cricut’s affiliate landing pages also offer commission rates of up to 25%. According to Impact Radius, Cricut has a 30-day EPC of $2.24.
Cricut offers various bonuses and incentives to its affiliate partners, including a one-time 30% discount for new affiliates and a $10 cash bonus for referring other affiliates. The company also shares weekly newsletters with the latest promotions and incentives to help affiliates maximize their earnings.
- URL: Cricut affiliate program
- Commission rate: 4% – 12% per sale
- Cookie duration: 5 days
- Products/Services sold: Cutting machines, lighting, heat presses
- Payment methods: PayPal, check, wire transfer, direct deposit, ACH transfer
- Market(s): US, Canada
CreateForLess
CreateForLess is a popular discount store that sells brand-name craft supplies in bulk quantities. It’s a go-to destination for crafting professionals, teachers, and designers since its prices are typically 30% – 50% lower than standard retail rates.
CreateForLess boasts an extensive selection of over 70,000 products, including craft, sewing, and scrapbooking supplies. The company offers free shipping on orders over $100, making it an attractive option for customers.
The CreateForLess affiliate program is available through the ShareASale network, which is one of the top affiliate networks for DIY affiliate programs. Affiliates can earn a commission of 10% on all sales, and the program features a 45-day cookie window. Top-performing affiliates are offered additional promotional incentives.
CreateForLess provides several marketing resources to help affiliates drive sales and leads, including product data feeds, special promotions, banners, and text links. The company is also willing to work with affiliates on custom promotions, providing flexibility.
It’s important to note that CreateForLess only partners with websites primarily targeting audiences in the US, Canada, Australia, and New Zealand, so international affiliates should keep that in mind.
- URL: CreateForLess affiliate program
- Commission rate: 10% per sale
- Cookie duration: 45 days
- Products/Services sold: Craft kits and supplies
- Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
- Market(s): Global
Scrapbook
Scrapbook is an online store that offers a wide range of supplies for scrapbooking, cardmaking, and stamping, with more than 50,000 products available exclusively on its website. It ships to over 100 countries and all its sales come with a 60-day money-back guarantee.
The Scrapbook affiliate program is available through the ShareASale network. The program has a 30-day cookie duration and offers a baseline commission of 10%, with the potential to earn up to 20% on select products. According to ShareASale’s 30-day data, the program has an average order value of $58.10, an EPC of $39.47, and a high conversion rate of 10.59%.
Affiliates of Scrapbook receive exclusive access to upcoming sales through a dedicated newsletter, as well as invitations to join a private Facebook Group. The company also runs weekly promotions and offers monthly contests, giveaways, and bonuses to help affiliates earn more. Additionally, the program offers expert affiliate managers who can provide tips and highlight promotional opportunities.
- URL: Scrapbook affiliate program
- Commission rate: 10% – 20% per sale
- Cookie duration: 30 days
- Products/Services sold: Scrapbooking, stamping, and cardmaking supplies
- Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
- Market(s): Global
CreativeLive
CreativeLive is an online learning platform that provides courses on various creative hobbies, including art, design, crafts, and photography. It offers both free live classes, which attract tens of thousands of people, and paid courses that have helped millions of students, artists, and professionals to learn new skills.
For less than $13 per month, subscribers can access more than 2,000 classes taught by experts in their respective fields, with new courses added every month. Additionally, users can download course materials for offline viewing and access the courses 24/7 via desktop, mobile, and TV.
If you’re interested in becoming an affiliate for CreativeLive, you can sign up through the ShareASale affiliate network. The program has a 30-day cookie duration and pays a 30% commission on subscriptions. However, please note that commissions are only paid on sales to new customers.
Affiliates can expect to receive their commission payments in US dollars, which have a minimum monthly threshold of $50. Payments are typically made via check or direct deposit around the 22nd of the month following the initial sale.
CreativeLive prefers to partner with affiliates in the online education, photography, crafting, music, business, and training tools niches. It provides a variety of text links and banners, dedicated affiliate management, and affiliate newsletters containing promotions, program updates, contests, and incentive opportunities.
- URL: CreativeLive affiliate program
- Commission rate: 30% on new customer purchases
- Cookie duration: 30 days
- Products/Services sold:
- Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
- Market(s): Global
AliExpress
AliExpress is a leading ecommerce website that ranks as the seventh most popular site worldwide, with an estimated 399 million monthly visitors. It is owned by Alibaba, one of the largest ecommerce companies globally, and boasts millions of products from over 130,000 sellers, serving customers in more than 200 countries and regions.
AliExpress offers an extensive selection of DIY-related merchandise, with 60 pages dedicated to crafting supplies and thousands of products available in the home improvement category.
Affiliates of AliExpress can benefit from commission rates that vary but can reach as high as 50% on some products. The average commission rate is 4%, and the program features a three-day cookie window.
While the terms may not be the most generous, it’s worth noting that many affiliates are making substantial earnings with AliExpress. In 2021, the site paid over $100,000 a month in commissions, and top-performing affiliates can earn up to $20,000 a month.
- URL: AliExpress affiliate program
- Commission rate: Up to 50% (4% average)
- Cookie duration: Up to 3 days
- Products/Services sold: Basically everything
- Payment methods: Unlisted
- Market(s): Global
Etsy
tsy is an online marketplace that offers a unique and diverse selection of creative goods, with over 60 million product listings, including more than 18 million craft supplies ranging from craft kits and art supplies to crochet and knitting patterns.
To become an affiliate of Etsy, you can find the program on the Awin network, which offers a standard commission rate of 4% and a 30-day cookie window.
As an Etsy affiliate, you can access a wide range of banners, including category-specific creatives in various sizes. You will also automatically receive the company’s affiliate newsletter, which provides tips, trends, best practices, and the latest incentive information. The company also offers data feeds for specific product categories.
However, it’s important to note that Etsy does not accept affiliate partnerships with ad networks or social media pages.
- URL: Etsy affiliate program
- Commission rate: 4% standard rate for publishers
- Cookie duration: 30 days
- Products/Services sold: Huge range of craft supplies and unique products
- Payment methods: Direct deposit, international direct deposit, wire transfer, Payoneer
- Market(s): Global
Hobby Lobby
Hobby Lobby is a prominent arts and crafts retailer with over 800 stores across the United States, offering more than 80,000 products in various DIY-related niches, including arts, crafts, hobbies, and home decor.
Affiliates of Hobby Lobby can join the program through the CJ Affiliate and FlexOffers networks, with both versions featuring a three-day cookie window. However, CJ Affiliate offers a slightly higher commission rate at 2% compared to 1.6% offered by FlexOffers. The CJ Affiliate program also has a three-month EPC of $10.41.
It’s important to note that remaining an affiliate partner with Hobby Lobby can be a challenge, as affiliates are required to maintain an average of $1,000 in monthly revenue during the review period. Otherwise, Hobby Lobby may end the partnership.
Assuming that affiliates can meet the requirements, Hobby Lobby offers monthly commission payments and dedicated affiliate management to support its affiliates.
=> URL: Hobby Lobby Affiliate Program
Darn Good Yarn
Darn Good Yarn is an online store that offers reclaimed and sustainable clothes, fibers, and yarns while promoting fair trade practices, environmental sustainability, and women’s economic empowerment.
The company strives to ship all US orders within one business day, although international orders may take longer.
To join the Darn Good Yarn affiliate program, you must create an account with the ShareASale affiliate network and then apply. Once approved, you can earn a generous 20% commission per sale, with a lengthy 60-day conversion window. According to 30-day figures from ShareASale, the program has an average order value of $77.64, an EPC of $36.05, and a strong conversion rate of 10%.
Darn Good Yarn offers various affiliate marketing resources, including creatives, a robust data feed, regular coupons and deals, and affiliate newsletters containing the latest product news and promotions.
- URL: Darn Good Yard affiliate program
- Commission rate: 20% per sale
- Cookie duration: 60 days
- Products/Services sold: Yarn, clothes, sustainable fibers
- Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
- Market(s): Global
Michaels
Michaels is a specialist arts and crafts retailer, and one of the largest in North America, offering a wide range of products in various DIY categories, such as arts, crafts, framing, scrapbooking, and floral arrangements. Currently, Michaels provides free ground shipping on orders over $39.
Affiliates of Michaels can join the program through the CJ Affiliate network, with a 2% commission rate and a one-day cookie window according to CJ. However, the Michaels website states that commissions can go up to 10% for influencers, bloggers, and makers. The program has a three-month EPC of $14.13 according to CJ Affiliate.
The company has an incentive program for top-performing affiliates and offers a $100 signup bonus for new affiliates generating sales. Michaels also provides affiliates with access to performance optimization support and paid media placements, especially during peak periods like back-to-school, Black Friday, and the holidays. Additionally, the company offers text and banner links, a product feed, and an email newsletter containing the latest promotions.
- URL: Michaels affiliate program
- Commission rate: 2%
- Cookie duration: 1 day
- Products/Services sold: Arts, crafts, framing
- Payment methods: Direct deposit, check, Payoneer
- Market(s): US only
Creativebug
Creativebug is an online learning platform that offers thousands of arts and handcrafting-related classes taught by leading experts like Yao Cheng and Lisa Congdon, covering various skills such as crocheting, baking, sewing, and screen printing. The platform releases new classes daily, providing its members with ample opportunities to learn new techniques.
The Creativebug affiliate program, managed through the ShareASale affiliate network, offers a 30-day cookie window and pays commissions for two “actions”:
- New customer free trials pay $8-$15 per action
- Multi-month subscription packages and gift subscriptions pay a 30% commission
Additionally, Creativebug offers special rewards for top referrers. ShareASale’s 30-day figures show an EPC of $23.87 and a 2.33% conversion rate.
Affiliate marketers of Creativebug receive complimentary access to the platform’s courses and exclusive promotional assets. The company also provides a data feed, affiliate newsletters, and regular coupon deals to support its affiliates.
- URL: Creativebug affiliate program
- Commission rate: $8 – $15 per free trial signup, 30% on subscriptions
- Cookie duration: 30 days
- Products/Services sold: Online art and handcrafting classes
- Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
- Market(s): Unlisted
BLICK Art Materials
BLICK Art Materials is a prominent art material supplier in the United States, founded in 1911 and still family-owned. The company has an excellent reputation and has been named the #1 online shop in the US among 1,000 retailers by Newsweek. BLICK offers over 110,000 products and provides free shipping on orders over $49.
BLICK’s affiliate program is available through both the CJ Affiliate and ShareASale affiliate networks. However, the ShareASale program offers more attractive rates, with a 15-day cookie window and a 105 commission rate compared to a one-day window and 3% commissions on CJ Affiliate.
According to ShareASale’s 30-day figures, the program has an average order value of $110.13, an EPC of $16.08, and a 1.62% conversion rate.
Affiliates of BLICK can access various banners and product links upon approval of the DIY affiliate programs. Additionally, the company provides a data feed, regular deals and coupons, and a responsive affiliate management team to support its affiliates.
Cratejoy
Cratejoy is an online marketplace that offers thousands of subscription boxes across various categories, including arts and crafts. The platform describes itself as a one-stop destination for all things subscription box, similar to Etsy. Subscription box prices vary depending on the box, and new customers can get a 20% discount on their first order by signing up for the Cratejoy newsletter.
Cratejoy’s affiliate program is available through the ShareASale affiliate network, offering a standard 8% commission rate, although the Cratejoy website mentions rates of up to 10%. VIP bonuses are available for top-performing affiliates, and the company offers regular opportunities for increased commissions and incentives. ShareASale’s 30-day figures show an average sale of $98.35, an EPC of $25.47, and a 2.06% conversion rate.
Commissions earned are paid via check or direct deposit on the 15th of the following month. Cratejoy doesn’t offer affiliate discounts, but it allows affiliate partners to earn commissions on self-purchases.
The company offers various tools for driving sales and traffic, including frequent newsletters containing deals, tips, and best practices. Cratejoy also provides a dedicated and engaged affiliate management team to support its affiliates.
- URL: Cratejoy affiliate program
- Commission rate: 8%+ per sale
- Cookie duration: 60 days
- Products/Services sold:
- Payment methods: Check, direct deposit
- Market(s): Unlisted
Conclusion: DIY Affiliate Programs
Affiliate marketing has proven to be a profitable and effective way for publishers to monetize their DIY-related content. With the 13 top affiliate programs for 2023 discussed in this article, publishers can promote a broad range of arts, crafts, hobbies, and other DIY-related products to their audience and earn commissions on sales generated through their referrals. From online learning platforms to arts and crafts retailers and subscription box marketplaces, there is a wide variety of DIY-related programs available to fit any publisher’s niche and audience. By partnering with these top affiliate programs, publishers can monetize their DIY-related content, provide value to their audience, and earn a sustainable income.
