The grocery industry has always been a lucrative market, but in recent times, it has seen exponential growth due to the rise of online shopping and delivery services. With people now preferring the convenience of ordering groceries from the comfort of their homes, the demand for grocery delivery services has increased dramatically. As a result, many grocery stores and services have started offering affiliate programs to incentivize content creators and marketers to promote their products and services.
From well-known grocery stores to online delivery services, there are several grocery affiliate programs available in the market that can help boost your earnings. These programs offer attractive commission rates, exclusive discounts, and other incentives to affiliates who promote their products and services. Whether you are a blogger, social media influencer, or affiliate marketer, there are plenty of opportunities to earn a passive income by promoting grocery products and services.
In this article, we have compiled a list of the top 10 grocery affiliate programs that you can join in 2023. These programs offer a wide range of products and services, including fresh produce, pantry staples, meal kits, and more. With the growing demand for grocery delivery services, these programs offer a great opportunity to earn commissions by promoting products that people need on a daily basis. So, without further ado, let’s dive into the top 10 grocery affiliate programs that can help boost your earnings in 2023.
Grocery Affiliate Programs
Here’s a grocery delivery service that needs no introduction: Instacart. With over 70,000 grocery stores under its belt and partnerships with more than 750 retailers, it’s no surprise that Instacart is the go-to service for grocery delivery in North America. Customers simply select items from local stores, and Instacart’s personal shoppers take care of the rest, providing same-day delivery right to their door.
For affiliates, Instacart is a fantastic opportunity to tap into a brand that everyone already knows and trusts. While the commission rate of $10 per first order may seem low, Instacart’s widespread name recognition means you don’t need to be a marketing whiz to get people to sign up. And with a seven-day cookie duration, you have ample time to convert those referrals into commissions.
Commission rate: $10
Cookie duration: 7 days
Thrive Market is a unique online marketplace that focuses on providing healthy, organic, non-GMO, and vegan food products at affordable prices. Unlike Instacart, Thrive Market is an online marketplace where customers can shop for healthy products and have them delivered to their doorstep. The company’s mission is to make a healthy lifestyle accessible to everyone, and they achieve this by offering products that are 25% – 50% below retail prices.
But that’s not all. Thrive Market also has an impressive corporate social responsibility policy. For every paid membership it generates, it provides a free membership to a low-income family, teacher, or veteran, making it easy for everyone to enjoy healthy products.
As an affiliate marketer, promoting Thrive Market on your food blog can be a great way to earn commissions. The Thrive Market affiliate program offers two commission tiers, with a $5 commission earned on the purchase of a one-month membership and a $40 commission earned on the purchase of an annual membership. Additionally, the program has a dedicated affiliate management team that can help you maximize your earnings.
Interested in joining the Thrive Market affiliate program? Sign up today through CJ Affiliate, one of the top affiliate networks in the industry.
Commission rate: $5 – $40 per membership purchase
Cookie duration: 1 day
Gourmet Food World
If you’re looking for a grocery affiliate program with a touch of luxury, Gourmet Food World is the perfect choice.
This online marketplace offers only the finest in gourmet food, from Italian truffles and Norwegian smoked salmon to caviar, oils, vinegar, and more. With over 300 gourmet cheeses to choose from, it’s a foodie’s paradise.
While these high-end products come with a hefty price tag (a bottle of olive oil can cost up to $60), the average order value is a whopping $115. So, if you have an audience with a taste for the finer things in life, you can earn substantial commissions.
Gourmet Food World’s grocery affiliate program offers a generous 10% commission on every order placed within a 60-day cookie window. The program also provides free banners and images to help you maximize your earnings, as well as a 10% discount code for new customers.
Commission rate: 10% per sale
Cookie duration: 60 days
reshDirect is a leading grocery delivery service that prioritizes providing customers with the freshest foods, including everyday essentials and unique, hard-to-find products not typically available in local grocery stores.
The company takes great pride in its delivery infrastructure, which is designed to transport products from farms, fisheries, and dairies to customers’ homes in the shortest distance possible.
FreshDirect is committed to delivering the highest quality foods and employs a team of experts who sample over 800 fresh food products each day. This commitment ensures that customers receive the best products available.
Additionally, FreshDirect’s affiliate program offers a flat 5% commission on every order and provides a 30-day cookie window, making it an attractive opportunity for affiliate marketers.
Commission rate: 5%
Cookie duration: 30 days
Gopuff is not just a grocery delivery service, but also a convenient solution for home essentials, electronics, baby supplies, and more. However, it deserves recognition on this list for its extensive selection of food and drink products, available for delivery within minutes to customers’ doors.
With operations in hundreds of towns and cities across the US, Gopuff distinguishes itself from other grocery delivery services by handling orders, packing them, and delivering them directly from its local facilities. By eliminating middlemen, Gopuff guarantees faster delivery times and lower fees, charging only $1.95 per order.
The Gopuff affiliate program compensates affiliates with a flat rate of $8 for every new order, slightly lower than other grocery delivery services. However, the program offers a 28-day cookie window, four times longer than Instacart’s, providing a more extended opportunity for affiliates to earn commissions.
Commission rate: $8 per new order
Cookie duration: 28 days
Blue Apron’s mission is to provide accessible, exceptional home-cooking experiences to everyone. The meal delivery kit company collaborates with farmers and artisans to offer high-quality food products at affordable prices.
Since its launch in 2012, Blue Apron has shipped hundreds of millions of meal kits to customers across the United States. With more than two million Facebook likes and 306,000 Instagram followers, the brand’s social media marketing has contributed to its success and made it an attractive partner for affiliates.
Blue Apron’s affiliate program offers a flat $15 referral fee for every new subscription customer and a 20% commission on gift card sales. Regardless of the sale type, affiliates benefit from a 30-day cookie window to complete the transaction.
Commission rate: $15 per new customer; 20% on gift card sales
Cookie duration: 30 days
BJ’s Wholesale Club
BJ’s Wholesale Club is more than just a same-day grocery delivery service, operating over 220 membership warehouse clubs in 17 states across the Eastern Seaboard. With a membership base of over six million, the company offers convenience, low prices, and a broad range of “special benefits” to its members, including electronics, furniture, and services such as travel and home improvement.
Managed by the CJ Affiliate network, BJ’s Wholesale Club’s affiliate program provides a modest 1% commission on sales. However, affiliates can maximize their earnings potential by focusing on promoting memberships, as they receive a generous 16% commission for every new member referred.
By highlighting the many benefits of BJ’s Wholesale Club’s membership program, affiliates can leverage the program’s high commission rate and convert leads into loyal members.
Commission rate: 1% on sales, 16% on memberships
Cookie duration: 30 days
HelloFresh is a meal delivery kit brand dedicated to providing customers with the finest quality foods and recipes for a variety of meals and occasions. The company, founded in Germany in 2011, now serves over seven million customers across 17 countries and delivered nearly one billion meals in 2021 alone.
In addition to its impressive reach and popularity, HelloFresh has established itself as a recognizable brand through high-profile collaborations with celebrities like Antoni Porowski from Queer Eye and even the Minions.
For affiliates interested in promoting HelloFresh, the brand’s affiliate program offers an attractive commission structure. Affiliates can earn $10 or more for each new customer referred within a 14-day cookie window, and top-performing affiliates are eligible for bonuses.
By highlighting HelloFresh’s high-quality meal options, celebrity collaborations, and competitive affiliate program, affiliates can attract new customers and earn commissions through this popular meal delivery kit brand.
Commission rate: $10+ per new customer
Cookie duration: 14 days
BistroMD is a meal delivery plan designed by doctors to promote healthy eating without sacrificing flavor. With over 150 chef-prepared meals available every week, BistroMD offers plans for various schedules and dietary preferences, and each meal is ready to eat in just five minutes.
In addition to its tasty and nutritious meal options, BistroMD’s affiliate program is equally impressive. Affiliates can earn a $45 commission for every new customer’s first order, and the program features a generous 45-day cookie window.
BistroMD also offers a dedicated affiliate management team, an array of attention-grabbing banners, and a monthly newsletter packed with the latest promotions and special offers. By promoting BistroMD’s healthy, delicious meal plans and taking advantage of its comprehensive affiliate program, affiliates can earn significant commissions while helping their audience lead healthier lifestyles.
Commission rate: $45
Cookie duration: 45 days
FarmFoods Market is a unique grocery service that focuses exclusively on sustainably raised meat. With a range of options including beef, pork, chicken, and fish, FarmFoods brings food producers closer to consumers’ kitchens.
In addition to one-off orders, FarmFoods offers subscription box plans that allow customers to receive their favorite meats on a schedule that works for them.
The FarmFoods affiliate program offers a flat 4% commission on all sales and subscriptions, with a standard 30-day cookie window. By promoting FarmFoods’ high-quality, sustainably raised meat products and emphasizing the convenience of its subscription box plans, affiliates can attract meat-loving customers and earn commissions through the affiliate program.
Commission rate: 4%
Cookie duration: 30 days
Conclusion: Grocery Affiliate Programs
There are a variety of grocery affiliate programs available for marketers to promote and earn commissions in 2023. From meal delivery kits to meat-focused grocery services, these programs offer unique products and generous commission rates. Additionally, many of these programs provide affiliates with a range of resources, such as dedicated affiliate management teams, eye-catching banners, and newsletters, to help them maximize their earnings. By choosing the right program and leveraging its strengths, affiliates can attract customers and earn significant commissions in the competitive world of grocery affiliate marketing.