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SMTP2GO Review: Enhance Email Deliverability and Tracking


When it comes to managing your business emails effectively, SMTP2GO stands as a prominent player in the field. In this review, we will dive deep into the world of SMTP2GO, exploring its features, pricing, advantages, and drawbacks.

Whether you’re a small business owner or a marketing professional, this review aims to equip you with the insights you need to make an informed decision.

What is SMTP2GO?

SMTP2GO is a cloud-based email management solution designed to optimize email deliverability and enhance the overall email experience for businesses, particularly small to medium-sized enterprises.

By providing a range of features that ensure emails reach their intended recipients’ inboxes, SMTP2GO aims to streamline email communication and boost engagement.

SMTP2GO Reviews
SMTP2GO Reviews

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Exploring the Impressive Features of SMTP2GO

Let’s explore the features that set SMTP2GO apart and contribute to its effectiveness.

Enhanced Email Deliverability

One of the standout features of SMTP2GO is its focus on delivering emails to recipients’ inboxes reliably. It achieves this by utilizing its own SMTP servers, which can bypass spam filters and other obstacles that might hinder email deliverability.

By reducing the chances of outgoing emails being labeled as spam, SMTP2GO ensures that your important messages reach their intended recipients without a hitch.

Global Server Network

SMTP2GO boasts a network of servers strategically positioned around the world. This global server network plays a crucial role in ensuring swift and efficient email delivery, regardless of the geographic location of the recipients.

By leveraging multiple server systems in cities like Chicago, London, Amsterdam, Singapore, and Sydney, SMTP2GO optimizes the delivery process for businesses with an international reach.

Email Authentication: SPF and DKIM

Email security is paramount in today’s digital landscape, and SMTP2GO addresses this concern with its robust email authentication mechanisms. Sender Policy Framework (SPF) and Domain Keys Identified Mail (DKIM) are two security measures employed by SMTP2GO.

SPF validates the IP addresses and applications authorized to send emails on behalf of a domain, while DKIM encrypts outgoing emails to prevent unauthorized alteration. These mechanisms collectively bolster the security of outgoing emails.

Technical Aspects Handling

SMTP2GO simplifies the often complex world of email by automatically managing technical challenges that can impact email deliverability. From blacklist monitoring to handling ISP throttling and reverse DNS lookups, SMTP2GO takes care of these technical aspects on your behalf.

This proactive approach ensures that your outgoing emails encounter fewer hurdles and are more likely to reach their intended recipients.

Real-time Email Tracking

Understanding recipient engagement is crucial for optimizing email campaigns, and SMTP2GO provides a solution in the form of real-time email tracking. This built-in tracker offers insights into how recipients interact with your emails. From open rates to link clicks, you can gain valuable data that informs your email strategy and helps you make data-driven decisions.

SMTP2GO Reviews
SMTP2GO Reviews

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Who Should Harness the Power of SMTP2GO

Its features cater to a wide array of users, making it a versatile tool in the realm of email management.

Small and Medium-sized Businesses

For small and medium-sized businesses, email communication is often the lifeblood of customer engagement and growth. SMTP2GO is an invaluable asset in this context, as it ensures that crucial emails reach customers’ inboxes reliably.

Whether it’s sending transactional emails, order confirmations, or promotional offers, businesses can benefit from SMTP2GO’s higher email deliverability rate and real-time tracking. This enhances brand credibility and fosters a stronger connection with customers.

E-commerce Platforms

E-commerce platforms rely heavily on email communication to keep customers informed about their orders, shipping updates, and promotional offers. With the ability to bypass spam filters and navigate technical challenges, SMTP2GO becomes an essential tool for e-commerce success.

By leveraging SMTP2GO’s features, e-commerce platforms can ensure that their emails not only reach customers but also drive conversions and repeat business.

Digital Marketers

Digital marketers understand the importance of engaging email campaigns that resonate with their target audience. SMTP2GO can be a game-changer in this arena by providing higher email limits and real-time tracking.

Marketers can send personalized emails, track recipient interactions, and refine their strategies based on data-driven insights. Whether it’s promoting products, sharing valuable content, or nurturing leads, SMTP2GO empowers marketers to create impactful email campaigns.

Individuals and Freelancers

SMTP2GO’s benefits aren’t limited to businesses alone—individuals and freelancers can also harness its power. Whether you’re a freelancer sending project updates to clients, a blogger sharing content updates, or an individual managing personal correspondence, SMTP2GO ensures that your emails are delivered reliably.

Its user-friendly features and global server network make it a valuable tool for anyone who values effective email communication.

SMTP2GO Reviews
SMTP2GO Reviews

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SMTP2GO Reviews: Pros and Cons

SMTP2GO has gained recognition as a powerful email management solution, but like any tool, it comes with its share of advantages and drawbacks.

Pros of Using SMTP2GO

  1. Enhanced Email Deliverability: SMTP2GO’s use of its own SMTP servers improves email deliverability by bypassing spam filters and obstacles, ensuring your emails reach recipients’ inboxes reliably.
  2. Higher Email Limits: For businesses sending high volumes of emails, SMTP2GO can bypass email limits imposed by email clients or ISPs, enabling smooth communication without restrictions.
  3. Real-time Email Tracking: With SMTP2GO’s built-in email tracker, you can gain insights into recipient interactions with your emails, allowing you to refine your email strategy based on real-time data.
  4. Global Server Network: SMTP2GO’s network of servers worldwide ensures fast and efficient email delivery across different regions, making it ideal for businesses with international reach.

Cons of Using SMTP2GO

  1. No A/B Testing Support: SMTP2GO lacks in-built A/B testing functionality, which can be a limitation for businesses aiming to optimize engagement through testing different email versions.
  2. Lack of Contact Database: Unlike some competitors, SMTP2GO doesn’t provide a built-in contact database, requiring users to manage contacts externally, potentially causing inconvenience.
  3. Pricing Considerations: Some users might find SMTP2GO’s pricing plans relatively expensive for the features offered, especially when compared to other options in the market.
SMTP2GO Reviews
SMTP2GO Reviews

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SMTP2GO Pricing Overview: Choosing the Right Plan for Your Email Needs

SMTP2GO offers a variety of pricing editions to cater to different user requirements. From small businesses to enterprise-level senders, SMTP2GO has designed its pricing plans to accommodate various email sending volumes and feature preferences.

Starter Plan

Price: $15/mo

The Starter plan offers all the essential features to take charge of your email delivery:

  • 40,000 emails/mo: Ideal for businesses with moderate email sending needs.
  • 30 days of email reporting: Gain insights into email performance.
  • Ticket/chat/phone support: Get assistance through various channels.
  • Subaccount management: Organize and manage your email accounts effectively.
  • SMS messaging: Enhance your communication through SMS.

Extra emails beyond the plan limit can be added at a rate of $1 per thousand emails.

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Professional Plan

Price: $75/mo

The Professional plan provides full email sending control along with enhanced reporting and features:

  • 100,000 emails/mo: For businesses with higher email sending demands.
  • 30 days of email reporting: Monitor your email campaigns closely.
  • Ticket/chat/phone support: Access support when you need it.
  • Subaccount management: Efficiently manage multiple subaccounts.
  • Dedicated IP address: Improve email deliverability with a dedicated IP.
  • Email testing tools: Ensure your emails pass spam filters and reach inboxes.
  • SMS messaging: Expand your communication options.

Extra emails beyond the plan limit are priced at $0.85 per thousand emails.

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Premier Plan

Price: Custom

The Premier plan is designed for enterprise-level senders seeking personalized setup and support:

  • Over 3,000,000 emails/mo: For high-volume email senders.
  • 30 days of email reporting: Stay informed about your email campaigns.
  • Ticket/chat/phone support: Get dedicated assistance for your needs.
  • Subaccount management: Manage subaccounts efficiently.
  • Dedicated IP address: Optimize email deliverability.
  • Email testing tools: Ensure the quality of your emails.
  • SMS messaging: Expand your communication channels.

The pricing for the Premier plan is custom, tailored to the specific requirements of the enterprise sender.

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Choosing the Right Plan

Choosing the right plan depends on your email sending needs, budget, and the features that matter most to you. If you’re a smaller business with moderate email volumes, the Starter plan might be suitable. Businesses with higher email demands can benefit from the enhanced features of the Professional plan. For enterprise-level senders, the Premier plan offers personalized solutions to match unique requirements.

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SMTP2GO Reviews

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Top 15 Alternatives to SMTP2GO: Exploring Email Management Solutions

While SMTP2GO offers a robust set of features for email management, there are several alternatives available in the market that cater to diverse needs. From email marketing to customer relationship management, these alternatives provide a range of solutions.


Rating: 4.8 (80 reviews)

Envoke provides bulk email creation, sending, and measurement capabilities. It also boasts automated CASL compliance, data security, and customizable subscription management. It’s suitable for businesses looking for a comprehensive email marketing solution.


Rating: 4.5 (11 reviews)

SproutLoud offers cloud-based brand management, including asset management, approval workflows, and search functionalities. This solution is tailored for medium and large enterprises seeking effective brand management.

Law Ruler Software

Rating: 4.8 (42 reviews)

Law Ruler Software is a practice management and intake software designed for volume litigation practices. It’s particularly focused on areas like mass tort, personal injury, social security disability, and more.


Rating: 4.4 (99 reviews)

Oktopost is a B2B marketing platform that emphasizes brand amplification on social media. It includes social media management, social listening, and employee advocacy tools, making it ideal for B2B marketers.


Rating: 4.6 (288 reviews)

Creatopy is a visual production platform that offers advanced automation and customization capabilities. It’s perfect for communicators and teams looking to create compelling visuals for their marketing campaigns.


Rating: 4.7 (56 reviews)

Blitz is a cloud-based customer relationship management (CRM) solution designed for small and midsize businesses. It’s customizable to suit various business needs and provides effective customer interaction management.

PlanPlus Online

Rating: 4.0 (84 reviews)

PlanPlus Online uses the Franklin Covey business planning methodology to help organizations and professionals manage time and customer relationships effectively. It’s a comprehensive solution for real estate, insurance, and finance sectors.


Rating: 4.4 (155 reviews)

BenchmarkONE, formerly Hatchbuck, offers combined sales automation, marketing automation, and email marketing features. It’s designed for small to midsize businesses seeking integrated solutions.


Rating: 4.1 (1223 reviews)

Keap, formerly Infusionsoft, is a cloud-based sales and marketing solution offering customer relationship management, marketing automation, and e-commerce functionalities in one suite. It’s aimed at helping small businesses thrive.


Rating: 4.1 (37 reviews)

LeadMaster is an all-in-one lead management solution with modules for sales force automation, customer relationship management, and more. It’s suitable for capturing, tracking, and following up with leads.


Rating: 4.3 (109 reviews)

Workbooks provides a SaaS platform tailored for growing companies. It offers tools for business management and customer engagement, making it an affordable option for midsize businesses.


Rating: 4.3 (253 reviews)

Act-On is a comprehensive marketing automation tool offering email marketing, website visitor tracking, lead management, social media management, and reporting capabilities. It’s suitable for various marketing needs.

Marketo Engage

Rating: 4.3 (660 reviews)

Adobe Marketo Engage is a centralized marketing hub that facilitates cross-channel campaign orchestration and execution. It’s designed to acquire, engage, nurture, expand, and retain customers throughout complex buying journeys.

Lead Gen & CRM (formerly SharpSpring)

Rating: 4.6 (757 reviews)

Lead Gen & CRM, formerly known as SharpSpring, is a marketing and sales platform developed to help businesses simplify and amplify digital marketing efforts. It’s designed for lead generation and customer relationship management.


Rating: 4.2 (74 reviews)

ActiveDEMAND is a cloud-based marketing automation solution catering to marketing agencies. It offers marketing automation functionalities and is suitable for small businesses seeking efficient marketing campaign management.

SMTP2GO Reviews
SMTP2GO Reviews

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SMTP2GO Reviews: Frequently Asked Questions (FAQs)

  1. What are the key features of SMTP2GO? SMTP2GO offers features such as enhanced email deliverability, real-time email tracking, global server network, email authentication, blacklist monitoring, and ISP throttling prevention.
  2. Who can benefit from using SMTP2GO? SMTP2GO is beneficial for businesses of all sizes that rely on email communication, including small to medium-sized enterprises and even enterprise-level senders.
  3. How does SMTP2GO improve email deliverability? SMTP2GO uses its own SMTP servers to bypass spam filters and obstacles, resulting in higher email deliverability rates and reduced chances of emails being labeled as spam.
  4. Does SMTP2GO support A/B testing? No, SMTP2GO does not have built-in A/B testing functionality, which might be a limitation for businesses that want to optimize email engagement through testing.
  5. Is there a contact database feature in SMTP2GO? No, SMTP2GO does not provide a built-in contact database, so users need to manage their contact lists externally.
  6. What are the pricing plans of SMTP2GO? SMTP2GO offers three pricing plans: Starter, Professional, and Premier. Pricing varies based on the number of emails sent per month and the features included in each plan.
  7. Can I send transactional and marketing emails using SMTP2GO? Yes, SMTP2GO allows users to send both transactional and marketing emails through their software or using the API.
  8. Does SMTP2GO offer customer support? Yes, SMTP2GO provides customer support through various channels such as tickets, chat, and phone support, depending on the pricing plan.
  9. Are there any alternatives to SMTP2GO? Yes, there are several alternatives to SMTP2GO, including Envoke, SproutLoud, Oktopost, Creatopy, Blitz, PlanPlus Online, BenchmarkONE, Keap, LeadMaster, Workbooks, Act-On, Marketo Engage, Lead Gen & CRM (formerly SharpSpring), and ActiveDEMAND.

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SMTP2GO Review Conclusion

SMTP2GO is a robust cloud-based email management solution that offers a wide range of features to enhance email deliverability, tracking, and authentication. Its focus on optimizing email communication and providing advanced tools makes it a valuable asset for businesses of various sizes.

With SMTP2GO, users can benefit from higher email deliverability rates, real-time email tracking, and the prevention of issues like blacklisting and ISP throttling. The platform’s global server network ensures reliable email sending across different regions.

However, SMTP2GO does have some limitations to consider. It lacks built-in A/B testing and a contact database feature, which might be essential for businesses looking to fine-tune their email campaigns and manage their contacts efficiently. Additionally, the pricing plans can be relatively higher compared to some alternatives in the market.

Despite these limitations, SMTP2GO’s strengths lie in its core functionalities, particularly its focus on preventing email deliverability issues and providing a straightforward email sending process. The ease of use and availability of customer support through various channels add to its appeal.

When evaluating whether SMTP2GO is the right fit for your business, it’s essential to weigh its advantages, limitations, and pricing against your specific email management needs. With its emphasis on email deliverability and advanced tracking, SMTP2GO can be a valuable tool for businesses seeking to optimize their email communication and engagement.

Daniel Long

Daniel Long

About Author

Daniel Long, as a writer, delves into the realm of emerging technologies and business solutions, with a particular emphasis on optimizing efficiency and fostering growth. He educational background includes a Bachelor's degree in English from the University of California, Irvine, and he furthered his knowledge by attaining an MBA from Chapman University. This combination of expertise allows him to offer valuable insights into the ever-evolving business landscape.

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