Making Money Online

Top 11 Best Kids Toys Affiliate Programs In 2023

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As the toy industry continues to grow, there has never been a better time to promote kids toys affiliate programs. Parents and guardians are always looking for the best toys to keep their children entertained, educated and happy. And with the rise of e-commerce, more and more people are turning to online shopping for their kids’ toys.

As an affiliate marketer, you can capitalize on this trend by promoting the best kids toys affiliate programs out there. These programs offer a range of toys, from educational games to classic toys, and they provide you with the opportunity to earn commissions by referring customers to their websites.

So whether you have a blog dedicated to parenting, education, or even just general lifestyle, you can leverage these affiliate programs to earn some extra income. In this article, we will explore the 11 best kids toys affiliate programs that you should consider promoting in 2023.

Kids Toys Affiliate Programs


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InnovaToys is a unique and interesting online store that specializes in collectible toys and gadgets, with a particular emphasis on modeling kits. Whether your audience is interested in Star Wars, Star Trek, or Harry Potter, InnovaToys has over 300 models to choose from with prices starting at just $6.95. Another great feature is their free shipping policy, which applies to all orders in the US with no minimum purchase required. This is a fantastic selling point for affiliates to emphasize when promoting InnovaToys.

As for their affiliate program, InnovaToys offers a solid commission rate of 8% per sale, which is pretty competitive in the industry. With an average order value of $80, there is the potential to earn a decent amount of money through the program. Moreover, the company has an in-house development team that can offer helpful advice and marketing materials to affiliates who need it. However, the one-day cookie window is a downside of the program, which may cause affiliates to miss out on commissions if their referrals don’t make a purchase immediately.

URL: Innovatoys affiliate program

Commission rate: 8%

Cookie duration: 1 day


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Crayola is a globally recognized toy brand, famed for its range of colorful crayons. The company produces almost three billion crayons annually, which is enough to wrap around the world six times.

Crayola’s website offers a diverse selection of drawing tools, including markers, Creative Makers, Color Wonder mess-free markers, and Silly Putty.

Crayola’s affiliate program offers an excellent opportunity for affiliates. The program offers a competitive 5% commission rate and a 14-day cookie window, making it a favorable option for affiliate marketers. Additionally, Crayola provides dedicated affiliate management through third-party company Affiliate Management Solutions, along with regular incentives and promotions for both customers and affiliate marketers.

URL: Crayola affiliate program

Commission rate: 5%

Cookie duration: 14 days


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Lego is a world-renowned toy brand that needs no introduction. With an estimated value of $5.4 billion, it was named the top toy brand in 2021. Established in 1932 by Ole Kirk Kristiansen, Lego’s reach spans across the globe with a workforce of more than 20,000 people in over 40 countries.

Although the Lego affiliate program offers a lower commission rate of 3% per sale and a short cookie window of just seven days, its global popularity and brand recognition make it a great option for toy affiliate marketers. Additionally, the program provides high-quality marketing materials such as Lego-branded banner ads to aid in promotion. With such a well-known brand, affiliates shouldn’t have any trouble converting traffic into sales.

URL: Lego affiliate program

Commission rate: 3%

Cookie duration: 7 days

Fun And Function

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Fun and Function is a unique affiliate program that caters to parents and caregivers of children with special needs. Created by a pediatric occupational therapist, the company offers a vast range of therapy solutions, clothing, and creative toys that aid in building self-esteem and skills in younger children. Their product range includes everything from ball pits and crash pads to sensory boards and speech tools. Fun and Function also helps parents and schools build entire sensory rooms for children.

As an affiliate, Fun and Function offers a generous commission rate of 10%, with a 90-day cookie window, giving affiliates ample opportunity to earn money. The program also provides a range of marketing materials to help promote their products. For affiliates looking to make a difference in the lives of children with special needs, Fun and Function is an excellent option to consider.

URL: Fun and Function affiliate program

Commission rate: 10%

Cookie duration: 90 days

Stuffed Ark

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Stuffed Ark is a toy affiliate program that stands out for its portfolio of five different websites. These websites include, Stuffed Legends, and Critter Socks, all of which offer a variety of unique and high-quality stuffed animals, plush toys, and animal-themed socks. The best part is that you only need to sign up for a single affiliate program to earn a commission from any or all of those sites.

Stuffed Ark offers a generous 10% commission on all sales and provides a 60-day cookie window, making it easy for you to monetize the traffic you drive. The toy store boasts a regular conversion rate of more than 2%, climbing to 5%+ during the busy holiday season. Additionally, its average order value is a very respectable $40, although it also regularly receives large commercial orders. If you’re looking for a diverse range of high-quality toys to promote, Stuffed Ark’s toy affiliate program is definitely worth considering.

URL: Stuffed Ark affiliate program

Commission rate: 10%

Cookie duration: 60 days


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Seedling is a company that aims to inspire creativity in kids. They offer a wide range of activity kits that allow children to design and build their own toys, costumes, and more.

Seedling’s products are not your average toys. They incorporate tactile materials and advanced technologies, such as virtual reality. With Seedling, kids can enjoy a unique and exciting play experience.

As an affiliate marketer for Seedling, you can earn a 10% commission on every sale you refer to their website. You’ll also have access to a dedicated affiliate manager, as well as a newsletter featuring new product releases, promotions, and company updates. With their innovative products and generous commission rate, Seedling’s affiliate program is definitely worth considering.

URL: Seedling affiliate program

Commission rate: 10%

Cookie duration: 30 days

Melissa & Doug

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Melissa and Doug, a popular toy brand, has a fascinating origin story. The founders, Melissa and Doug, invested their entire life savings into their first-ever kids’ toy and personally delivered them using a borrowed station wagon. Today, Melissa and Doug carry a diverse range of more than 2,000 products across 16 categories, from classic wooden toys to creative crafts and games. The toy store also offers free shipping within the US for orders of $49 or more, which could serve as a compelling deal-closer for affiliates. While the brand’s affiliate program offers a 4% commission rate and a 14-day cookie length, it is worth noting that many of its products carry high price points, making it a potentially lucrative option for affiliates.

URL: Melissa & Doug affiliate program

Commission rate: 4%

Cookie duration: 14 days


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eBeanstalk is a toy store that prioritizes the educational value of their products. Their toys, books, and games have been hand-selected by child development specialists and over 700 mothers to ensure that they provide the best learning experiences for children. But eBeanstalk doesn’t just care about children’s development, they also offer a generous affiliate program. Affiliates can earn a base commission of 5%, with the potential to earn more as a top performer. What’s more, the company’s 120-day cookie window is the longest of all the kids’ toy affiliate programs reviewed. Affiliates also have access to a full data feed of 3,000 products and a range of quality marketing materials, including coupons, promotions, and regularly updated creative assets.

URL: eBeanstalk affiliate program

Commission rate: 5%+

Cookie duration: 120 days


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EZPlay is a company that specializes in building and selling jungle gyms for children. It’s a highly specific niche, but with the demand for outdoor play equipment, EZPlay’s products are definitely attractive to families.

Their jungle gyms are durable, safe, and can be folded away to save space. Suitable for children as young as 18 months, EZPlay’s products are a long-term investment for parents looking for value-for-money purchases.

Rather than offering a percentage of every sale, the EZPlay affiliate program pays a flat commission of $25 for each jungle gym sale, with a 30-day cookie duration. iDev Affiliate Data provides all tracking and reporting.

The only drawback is that EZPlay only ships within the US, so this affiliate program is limited to audiences within the US.

URL: EZPlay affiliate program

Commission rate: $25 on every jungle gym sale

Cookie duration: 30 days

Rose & Rex

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If you’re looking for a toy store with a difference, Rose & Rex might just fit the bill. The website prides itself on its teacher-curated selection of toys, with a focus on high-quality, design-focused products made from natural materials.

But there’s more to Rose & Rex than just pretty toys. The company also has a strong social conscience, donating toys to children in need for every purchase made.

As an affiliate, you can earn a generous 8% commission on every sale referred through your link. And with average order values of almost $150, there’s good earning potential here. Plus, the affiliate program offers access to a range of marketing materials and early access to promotions and special events.

URL: Rose & Rex affiliate program

Commission rate: 8%

Cookie duration: 30 days

Toy Origin

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If you’re a fan of pop culture, collectibles, and diecast models, Toy Origin’s affiliate program might be just what you’re looking for.

Their website features collectible toys from popular movies, TV series, and gaming franchises made by quality brands like Hot Toys, Mondo, and ThreeA Toys. From vinyl figures and mass-produced toys to high-end collectibles, Toy Origin offers products at every price point.

While the base commission rate of 4% may not seem impressive, Toy Origin’s tiered commission structure means top performers can earn even more.

The affiliate program is open to websites, bloggers, email marketers, social media influencers, and more. Signing up is easy with a simple on-site form. So if your audience is into action figures, consider promoting Toy Origin’s collectibles on your platform.

URL: Toy Origin affiliate program

Commission rate: 4%+

Cookie duration: Unknown

Conclusion: Kids Toys Affiliate Programs

There are plenty of great kids toys affiliate programs to choose from in 2023. Whether you’re interested in promoting educational toys, outdoor play equipment, or collectible figurines, there’s an affiliate program out there that will suit your needs. By partnering with one of these top 11 affiliate programs, you can earn commissions while providing your audience with high-quality toys that will inspire imagination and creativity in children. So why not join one of these programs today and start promoting some of the best kids toys on the market?


Jack Quy

About Author

Jack Quy is the founder of, a site dedicated to providing insights into freelancing and blogging from his own experience since 2009. His blog is full of great tips and strategies for all things related to working as a freelancer and blogger. No matter your level of experience, these invaluable hints and advice will help you reach your objectives. Be it if you're beginning in the industry or already have some working knowledge, this information is sure to be useful.

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