Making Money Online

Top 15 Fashion Affiliate Programs for 2023: Data-Driven Rankings

Fashion Affiliate Programs

The world of fashion is constantly evolving and staying on top of the latest trends is crucial for both retailers and affiliates. Affiliate marketing is a lucrative opportunity for those in the fashion industry, and finding the right program can make all the difference. To assist in the search, we’ve compiled a list of the top 15 fashion affiliate programs for 2023 based on data-driven rankings. These programs offer attractive commission rates, a wide range of products, and support for affiliates to promote fashion items and drive sales. Whether you’re a blogger, influencer, or running a fashion website, this list will provide you with the best options for monetizing your content and growing your business.


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Zappos Affiliate Program

Zappos is a well-known name in the fashion industry, renowned for offering a wide range of high-quality shoes, clothing, accessories, and bags. The company has grown significantly since its acquisition by Amazon in 2009, and has reached an impressive $2 billion in annual revenue.

For affiliates looking to promote fashion products, Zappos offers a great opportunity with its attractive commission rates of 7-10% and a generous cookie duration of 30 days. With a wide selection of over 1,300 popular brands, including Nike, UGG, Vans, and Clarks, Zappos has something for everyone.

In addition to the attractive commission rates, Zappos also provides affiliates with a solid average order value of $150, which pans out to an average commission of around $10.50. The company’s free shipping and return policy is a major selling point, as it provides added security and peace of mind for consumers, and also gives affiliates more confidence in promoting their products.

The Zappos affiliate program is available through several popular platforms, including CJ Affiliate, Skimlinks, FlexOffers, and Cuelinks. Commission rates vary between these platforms, ranging from 5.25-6.3%. Despite the varying commission rates, Zappos remains a top choice for fashion affiliates in the US market, thanks to its proven success and impressive features.


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ASOS Affiliate Program

ASOS is a UK-based fast fashion retailer that was founded in 2000. With over £3.26 billion in revenue in 2020, ASOS is a leading player in the fashion industry. The company’s recent acquisition of Topshop, Topman, and Miss Selfridge solidifies its position as a top online fashion retailer.

For affiliates looking to promote fashion products, ASOS is a top choice in Europe. The online retailer offers a wide range of products, including shoes, clothing, makeup, and more. With its 10% student discount and ASOS outlet, ASOS caters to people of all budgets.

The ASOS affiliate program offers attractive commission rates, with up to 6% for new customers and 3% for existing customers. However, like many fashion affiliate programs, ASOS offers lower rates for coupon and cashback sites, which are usually around 3%. Commission rates for the ASOS affiliate program vary based on the platform you use. For example, Awin offers 3% for existing customers and 6% for new customers, while Rakuten offers 6% for new customers, 3% for existing customers, and 1% on sale items.

ASOS also has a strong customer loyalty program, with its Premiere Delivery program, which costs just £9.95 a year for next-day shipping on every purchase. This makes it a great option for customers who are looking for convenient and quick shipping options.

The ASOS affiliate program has a cookie duration of 30 days on Awin and 45 days on Rakuten and FlexOffers. It’s important to note that the cookie duration for the ASOS affiliate program is not listed for all platforms. The markets for the ASOS affiliate program vary based on the platform, with Awin offering the program to UK affiliates, Rakuten offering it globally, and Cuelinks offering it to affiliates in the UK, US, CN, MY, SG, TH, and IN.

While the ASOS affiliate program is a great option for affiliates, there are several alternatives available in the market. H&M, for example, offers 7% for existing customers and 10.5% for new customers, while REVOLVE offers 5% for all customers. These alternatives offer different commission rates and markets, so it’s important to choose the right one for your affiliate needs.

In conclusion, the ASOS affiliate program is a top choice for fashion affiliates in Europe. With its wide range of products, attractive commission rates, strong customer loyalty program, and convenient shipping options, it’s no surprise that ASOS is a popular choice among affiliates. Whether you’re a new affiliate or an experienced one, the ASOS affiliate program is definitely worth considering for your next promotional campaign.

Mott & Bow

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Mott & Bow Affiliate Program

Mott & Bow is a New York City-based clothing brand that offers premium quality clothing for both men and women. The brand is known for its high-quality clothing and is a great option for fashion affiliates looking for a program that offers a high average order value. Mott & Bow offers a range of products, from jeans to tops and accessories, with prices ranging from $108-$128. In this article, we will be focusing on the Mott & Bow Affiliate Program and how it can benefit affiliates in the US market.

One of the key advantages of the Mott & Bow Affiliate Program is the commission rate offered to affiliates. The program offers a base commission rate of 10% on most items, with the possibility of increasing the rate for higher transaction sales. For sales over $500, the commission rate increases to 11%, and for sales over $1,000, the commission rate increases to 12%. This provides affiliates with an opportunity to earn a decent commission even with a small number of sales.

The Mott & Bow Affiliate Program offers a cookie duration of 30 days, as reported by Pepperjam. This allows affiliates to earn commissions on sales made within 30 days of the customer clicking on their affiliate link. The cookie duration provides affiliates with a good amount of time to promote Mott & Bow products to their audience and earn commissions on any sales made during the cookie duration.

The Mott & Bow Affiliate Program is currently available in the US market. This provides US-based affiliates with a great opportunity to promote Mott & Bow products to their audience and earn commissions on any sales made.

The Mott & Bow Affiliate Program is a great option for fashion affiliates in the US market. With a base commission rate of 10% and the possibility of increasing the rate for higher transaction sales, affiliates can earn a decent commission even with a small number of sales. The 30-day cookie duration and availability in the US market make the Mott & Bow Affiliate Program a great option for affiliates looking to promote premium quality clothing products.


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KOIO Affiliate Program

KOIO is a New York-based sneaker brand that offers luxury sneakers for men and women, crafted from fine Italian leather. As a direct-to-consumer (DTC) brand, KOIO targets high-earning individuals between the ages of 25 and 34, with an annual income of over $124,000. If your audience fits this description, joining the KOIO Affiliate Program could be a great opportunity to monetize your content.

Each pair of shoes on the KOIO site has a price tag of between $300 and $400, which means a base commission of approximately $28 for each sale. If you have a top-performing site, you could increase your commission to 15% for qualifying publishers, which would bring the commission for each sale to $52. However, this increase in commission rate would result in a reduction of the cookie duration from 30 days to 14 days, so it’s important to monitor your conversion window to see how many sales you might miss out on.

To optimize your chances of success with the KOIO Affiliate Program, the brand provides several recommended keywords to target in your content. These keywords include: leather sneakers, luxury sneakers, Italian sneakers, men’s leather sneakers, women’s leather sneakers, and high-end sneakers. By targeting these keywords, you can ensure that your content aligns with the interests and needs of your audience, increasing the likelihood of conversions.

The commission rate for the KOIO Affiliate Program varies depending on the platform you use, with options ranging from 8% to 15%. The cookie duration also varies, with options ranging from 14 days to 30 days. The affiliate platforms that offer the KOIO Affiliate Program include Pepperjam, CJ Affiliate, Skimlinks, Yazing, and Sovrn.


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Everlane Affiliate Program

If you’re looking for a sustainable fashion brand to promote, Everlane is a great option to consider. Known for their transparency in sharing manufacturing costs and offering products made from plant-based materials like cotton and vegan leather, Everlane appeals to those who are passionate about ethical and eco-friendly fashion.

With a range of shoes, bags, clothing, and more, Everlane has something for everyone. The brand’s target audience is individuals who care about the impact their purchases have on the environment and want to invest in quality products that are made sustainably.

In terms of the affiliate program, Everlane offers a commission of 10% through Pepperjam and a higher commission of 30% through Skimlinks. However, it’s worth noting that the cookie duration is shorter with Pepperjam at 7 days compared to Skimlinks where the duration is not listed.

If you’re targeting a US, UK, AU, CA, JP, SG, KR, CN, HK market, Pepperjam is the way to go, but if you’re targeting a global audience, Skimlinks is the better option.

One thing to keep in mind is that there are other sustainable fashion brands out there with affiliate programs, such as Organic Basics, which offers a commission of 15%. It’s always a good idea to test and compare different programs to see which ones perform best for your audience.

In terms of keywords to target, promoting Everlane as a sustainable fashion brand and highlighting their use of plant-based materials, ethical manufacturing processes, and transparency in sharing costs are key factors to focus on. By targeting keywords such as sustainable fashion, eco-friendly clothing, and vegan leather shoes, you’ll attract the right audience for this brand.

Overall, the Everlane Affiliate Program is a great option for those who are passionate about promoting sustainable fashion and want to earn a commission while doing so. With their attractive commission rates and wide range of products, Everlane is a brand worth considering.

Karen Kane

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Karen Kane Affiliate Program

Karen Kane is a sustainable and size-inclusive fashion brand based in the United States, known for its commitment to domestic production and its focus on both comfort and style. The brand has established a strong presence in department stores such as Dillard’s, Bloomingdales, and Nordstrom, and has a wide range of sizes available, from XS to XL and plus-size and petit-size lines.

If you’re looking to promote sustainable and American-made fashion that caters to non-standard sizing, then the Karen Kane Affiliate Program may be a great fit for you. With commission rates ranging from 7% to 15% and a generous 45-day cookie period, this program offers a solid opportunity for earning potential.

To take advantage of the program, you can sign up with CJ Affiliate or Skimlinks, both of which offer 15% commission for Karen purchases. You can also consider signing up with FlexOffers or Sovrn, both of which offer 8% commission, or Yazing, which offers 7% of sales.

In terms of targeting your audience, Karen Kane is a brand that appeals to those who value sustainable fashion, American-made products, and non-standard sizing. As an affiliate marketer, you can target these values through your content and messaging, and use recommended keywords such as “sustainable fashion,” “American-made products,” and “size-inclusive clothing.”

In conclusion, the Karen Kane Affiliate Program offers a unique opportunity to promote sustainable and size-inclusive fashion, while earning a solid commission and benefiting from a generous cookie duration. Whether you’re a content creator, influencer, or online store owner, this program is definitely worth considering if your audience aligns with Karen Kane’s values and style.

Organic Basics

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Organic Basics Affiliate Program

Organic Basics is a sustainable and wellness fashion brand that offers a range of eco-friendly products, from clothing to underwear. They focus on providing customers with high-quality, sustainable products that prioritize both comfort and style. Organic Basics is dedicated to creating a positive impact on the environment, and all their products are made using environmentally responsible materials.

As an affiliate of Organic Basics, you’ll receive many benefits such as free products to review, a 10% discount code for your audience, invitations to events, and the opportunity to be featured on their social media. However, the brand is selective when it comes to choosing their affiliates. They are looking for influencers with at least 1,000 followers and a focus on creating high-quality content. According to Impact’s metrics, only 23% of applicants are accepted into the Organic Basics affiliate program.

Organic Basics provides a commission rate of 15%, with a 30-day cookie duration. This allows you to earn a decent amount of money for every sale you generate for the brand. With a 1.66€ 30-day EPC, the Organic Basics affiliate program is definitely worth considering if you’re looking for a sustainable and wellness brand to promote. Additionally, if your audience aligns with the values of sustainability and wellness, this program will be a great fit.

Organic Basics operates globally, giving you the opportunity to reach a wide audience and promote their products worldwide. If you’re interested in alternative sustainable fashion brands, Everlane is also an option with commission rates of 10% (Pepperjam) and 30% (Skimlinks).


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NET-A-PORTER Affiliate Program

If you’re looking for a place to shop for the latest designer fashion online, NET-A-PORTER is the ultimate destination. Founded in 2000, this online retailer has been at the forefront of the fashion industry, offering a massive selection of luxury clothing, shoes, and accessories from the world’s most sought-after designers. In 2018, the retailer was acquired by Yoox NET-A-PORTER Group and was valued at over $6.4 billion dollars, a testament to its popularity and success.

NET-A-PORTER offers a wide range of products from designer brands such as Alaïa, Balenciaga, Bottega Veneta, Cartier, Chloé, Dolce & Gabbana, Erdem, Fendi, Gabriela Hearst, Gucci, Loewe, Loro Piana, Proenza Schouler, SAINT LAURENT, Stella McCartney, The Row, Valentino, Versace, and Zimmermann. Whether you’re looking for the latest fashion trends or timeless classics, NET-A-PORTER has something for everyone.

If you’re a fan of luxury watches, both NET-A-PORTER and its counterpart for menswear, MR PORTER, have got you covered. You’ll find Cartier watches for both men and women at both retailers, making it the perfect destination for watch aficionados.

NET-A-PORTER’s affiliate program is a great opportunity for fashion bloggers and influencers to earn a commission on sales made through their website or social media. According to Impact’s metrics, NET-A-PORTER is consistently among the most-linked retailers on luxury fashion blogs, making it a popular choice for those looking to promote luxury fashion products.

To participate in NET-A-PORTER’s affiliate program, you’ll need to sign up with an affiliate network such as Rakuten or Sovrn. Once you’re a part of the program, you’ll receive a unique link that you can use to promote NET-A-PORTER’s products. When a customer clicks on your link and makes a purchase, you’ll earn a commission on the sale.

Commission rates for NET-A-PORTER’s affiliate program vary depending on the affiliate network you join. For example, through Rakuten, you can earn a 6% commission on most products, 4% on beauty, and 3% on sale items. Sovrn offers a 4% commission depending on the publisher.

The cookie duration for NET-A-PORTER’s affiliate program is 14 days through Rakuten and not listed through Sovrn.


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Nordstrom Affiliate Program

The Nordstrom Affiliate Program is a great opportunity for individuals and businesses who are looking to earn a commission by promoting the world-renowned retailer’s high-end clothing, shoes, makeup, and jewelry. With a wide range of designer clothing brands, such as Alexander McQueen, Balenciaga, Gucci, and Prada, Nordstrom has something for everyone.

Joining the Nordstrom Affiliate Program through Rakuten comes with a base commission of 1%, but the rate can be negotiated and go as high as 11%. For those who want to promote the more budget-conscious Nordstrom Rack, the affiliate program through Sovrn can offer up to 12% commission, although the exact range isn’t disclosed.

With a cookie duration of 12 hours, the Nordstrom Affiliate Program is available globally and offers a great opportunity to reach a wider audience and earn a commission while doing it. Whether you’re a blogger, marketer, or influencer, the Nordstrom Affiliate Program is a fantastic way to monetize your platform and provide value to your audience by offering high-end fashion options.


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REVOLVE Affiliate Program

Revolve is a clothing company that was founded by two individuals with no fashion experience, yet they managed to grow it into a billion-dollar company valued at $1.23 billion during its 2019 IPO. Their success is largely attributed to their investment in social media marketing and partnerships with Instagram influencers.

The Revolve affiliate program provides affiliates with modest commissions of 5% through CJ Affiliate, 6% through Skimlinks, and 8% for online and app sales through FlexOffers, AdmitAd, and Sovrn. The program offers a 7-day tracking cookie through CJ Affiliate and FlexOffers, while the cookie duration is not listed through Skimlinks, AdmitAd, and Sovrn.

Affiliates can promote a wide range of clothing, shoes, accessories, and beauty products for millennial and Gen Z women. The program provides high-resolution catalog images, stunning banners, and exclusive deals to help affiliates make the most of their promotions.

Compared to alternatives like ASOS, H&M, and other affiliate programs, Revolve offers competitive commissions while providing a wide range of brands and products. If you have an audience that fits the target market, the Revolve affiliate program is worth considering.


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Express Affiliate Program

Express, a well-known mall brand, is making a big push into e-commerce due to the decline of brick-and-mortar shopping in the wake of the pandemic. Under new leadership, the company has realigned its offerings with today’s consumers and started an influencer program of “Style Editors” to boost sales.

Express offers a competitive affiliate program with a 4% commission for most online purchases and various flat rate commissions for app installations, email signups, and trial sign-ups for their subscription service. They cater to the sub-30 demographic, with a focus on denim.

With a 7-day cookie duration (CJ Affiliate) and a 20-day cookie duration (FlexOffers), Express’s affiliate program is a strong option for those with a target audience that fits the company’s market in the US. Although, compared to alternatives such as ASOS and REVOLVE, Express’s commissions may not be the highest.

It’s worth considering for those looking for a good match for their audience.


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H&M Affiliate Program

H&M, the Swedish fast fashion brand that has become a household name worldwide, has an affiliate program with strong incentives for new customers. With its commission structure favoring new customers, H&M’s goal is to reach new users and convert them into repeat buyers.

The affiliate program offers 10.5% commissions for new customers and a 30-day cookie period. The product range includes clothing, shoes, and accessories. Although H&M is known for its low prices, the average order value could determine the success of an affiliate’s earnings. The program is available globally through AdmitAd and in Canada, Mexico, and the US through Sovrn, while Skimlinks also offers it globally.

When compared to alternative fashion retailers, H&M’s commissions stand out. For instance, ASOS offers 3% for existing customers and 6% for new customers through Awin. Rakuten has a base commission of 1% and on sale items and 6% for new customers and 3% for existing customers. Cuelinks offers a commission ranging from 3.76-4.51% per sale. FlexOffers offers 4.8% of new customer sales, 2.4% of existing customer sales, and 0.8% of app sales.


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Madewell Affiliate Program

Madewell is a highly sought-after fashion brand, known for its exceptional denim and a wide range of clothing, shoes, and accessories. The brand has become a spin-off of its parent company J Crew, after outperforming it for many years, and is now growing independently to reach new heights.

The Madewell Affiliate Program is an excellent opportunity for affiliates to make money while promoting the brand. According to the official affiliate landing page, Madewell promises a commission rate of 10%. However, the base commission rate is 1.5% before any negotiation with the account manager. As an affiliate, you may want to reach out to your account manager to see if the commission rate can be increased.

The cookie duration for the Madewell Affiliate Program is 3 days, which is better than some programs, but not as good as others. The program is available in the US through CJ Affiliate, in Australia through CJ Affiliate and FlexOffers, and globally through Sovrn.

When it comes to alternatives, affiliates can consider Urban Outfitters, which offers a base commission rate of 2% for US customers and 1.5% for UK customers through Rakuten. Skimlinks offers a commission rate of 1-6%, Sovrn offers 1.6%, and FlexOffers offers 4.8%. The My Lead program offers a commission rate of 4.8%.


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Levi’s Affiliate Program

Levi’s, the classic American brand known for its jeans, offers a wide range of products including shoes, shirts, jackets, sweaters and more, including a Plus-size line. As an affiliate, you have the opportunity to earn a commission by promoting Levi’s products through their affiliate program.

For Canadian and US-based shoppers, the commission rate is 3-4%, while affiliates in Australia can earn 7%. The average price range of Levi’s products is $60-$100, which means that you’ll need a good number of conversions to make it a solid source of income. However, the 28-day cookie duration offered by Impact, as well as 5-day cookie durations offered by Impact and LinkConnector, can provide a good window of opportunity for affiliates to convert clicks into sales.

Levi’s provides a full range of banner ads, logos, and text links to help affiliates in their promotional efforts. Additionally, there are several affiliate networks, such as Impact, Skimlinks, LinkConnector, Yazing, FlexOffers, Sovrn, Partnerize and Cuelinks, that you can use to promote Levi’s products. Depending on the affiliate network, the commission rate may vary from 2% to 7%.

Urban Outfitters

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Urban Outfitters Affiliate Program

Are you looking for a way to earn some extra income through affiliate marketing? Look no further than the Urban Outfitters Affiliate Program. This lifestyle retail brand operates in countries such as the US, UK, much of Europe, and the UAE, with nearly 250 physical stores and over 24,000 employees.

In addition to its popular brand, Urban Outfitters is also the parent company of well-known labels such as Anthropologie, Free People, BHLDN, and more. Most of the products sold at Urban Outfitters are also produced by the company under a variety of labels.

The commission rates offered by Urban Outfitters are somewhat lower, starting at 1.5-2% depending on your location, but they are negotiable. However, the 1-day cookie period may make it difficult to generate a significant amount of sales.

But don’t let that discourage you. Urban Outfitters provides a weekly affiliate newsletter that highlights the latest deals you can offer your audience. They also provide a product feed and various creatives you can use on your website to help you in your efforts.

If you’re looking to join the Urban Outfitters Affiliate Program, you can expect to receive a base commission of 2% for US customers and 1.5% for UK customers through Rakuten, with varying commission rates from other affiliates such as Skimlinks, Sovrn, FlexOffers, and My Lead. The cookie duration for Rakuten is 1 day, while other affiliates may have different durations or not list them at all. Urban Outfitters’ affiliate program is available in the US, UK, and several other countries through different affiliates.


There are a plethora of fashion affiliate programs to choose from, each offering different commission rates, cookie durations, and markets. The top 15 fashion affiliate programs for 2023, as ranked by data-driven research, include Zappos, ASOS, Mott & Bow, KOIO, Everlane, Karen Kane, Organic Basics, NET-A-PORTER, Nordstrom, REVOLVE, Express, H&M, Madewell, Levi’s, and Urban Outfitters. Whether you are a fashion blogger, influencer, or marketer, there is a program for everyone that aligns with your target audience and goals. By promoting these fashion brands, you have the opportunity to earn a commission while providing value to your audience by offering them a variety of stylish and quality fashion products.


Jack Quy

About Author

Jack Quy is the founder of, a site dedicated to providing insights into freelancing and blogging from his own experience since 2009. His blog is full of great tips and strategies for all things related to working as a freelancer and blogger. No matter your level of experience, these invaluable hints and advice will help you reach your objectives. Be it if you're beginning in the industry or already have some working knowledge, this information is sure to be useful.

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